Getting featured on someone else’s blog has multiple benefits, such as:
The only problem is that most site owners have no idea how to get their articles published on other sites.
If you’re in the same boat, don’t worry — you’ll learn everything you need to know in this article.
The first step is to understand that you’re reaching out to bloggers, not journalists.
And bloggers don’t want to publish press releases. So, you shouldn’t be pitching articles that revolve around your own business.
Instead, you should pitch blog posts that will help or entertain another blogger’s audience.
Secondly, you should establish your own and your brand’s expertise in your niche before you even start pitching:
The next step is to find a few relevant blogs you could write for. You want to identify blogs that:
So, how do you find blogs that fit all three criteria?
Try googling the following query strings:
Replace the dummy text with your actual niche-related keyword, and you should find many blogs connected to your niche:
You can also use blogger outreach tools to find even more relevant sites.
We like using BuzzStream. Here are some of the results we got with it by searching for “link building” and “content marketing”:
So, let’s say you’ve found a few websites that seem like the right fit.
Now, you need to establish whether they get enough traffic to help you accomplish your goals. If not, you should probably cross them off your list.
You can use a tool like Semrush to check any site's traffic stats. Just enter your prospect site’s URL, and wait for your results:
A good rule of thumb is to write for sites that get more traffic than your own website.
Still, you sometimes want to consider other metrics, too, like sites’ domain authority (DA) and domain rating (DR) scores:
Getting published on sites with high DA and DR scores will always benefit your SEO, so you may want to consider them even if they're not getting a ton of monthly traffic.
Still, sites with high DA and DR scores usually get a lot of traffic, too, so you’ll probably be able to kill two birds with one stone.
Your story idea should be relevant to both your own business and the blog you’re writing for. Here’s how to find that sweet spot:
To conduct keyword research, you’ll need a tool like Ahrefs’ Keyword Generator.
This and similar tools will show you how many searches your target keywords get every month:
If people aren’t looking up your keyword, it doesn’t make sense to write about it.
But if they are, you’ll know that you have a winning idea.
Once you’ve found a good idea for your blog post, it’s time to pitch it.
Here are a few tips that will help you create a successful pitch:
If you need help creating your pitch, feel free to use our blogger outreach template.
We suggest you pitch one idea to one blogger at a time. That way, you'll avoid the scenario where several bloggers accept the same idea — and you won't have to reject anyone.
With that said, let’s talk about how you can send your pitch to the right people.
Sometimes, you’ll find relevant contact info right on your prospect website.
You may find an email address dedicated to guest post submissions. Or you may find links to a blogger's social accounts.
Other times, you won’t find any contact info you could use.
In that case, you can use an email scraping tool like Hunter.io to find email addresses connected with a URL you enter:
All that’s left to do from there is copy and paste the pitch you’ve already created and send it to the person in charge.
If you don’t get a reply to your initial email within a few weeks, try sending a follow-up email. Say something along the lines:
Hey, I just wanted to make sure my last email didn’t slip through the cracks. I’d still love to write this article for you if you’re interested. If not, feel free to ignore my message.
In most cases, you’ll find that bloggers simply overlooked your email or forgot to reply. Most of them will probably get back to you, even if they reject your pitch.
The last step is to actually create the blog post you’ve pitched. Even if a blogger initially accepted your pitch, they may still reject your post if it’s not up to par. So, try to make it as good as possible.
Here are a few general guidelines that could help:
If you don’t get featured on your chosen blogs from the get-go, don’t despair. There’s a lot you can do in the meantime to up your chances of getting featured in the future.
Here are a few ideas on what you can do:
Usually, bloggers get featured in magazines because they have good connections with editors or other authors. For more information, read our blog on getting featured in Forbes.
Yes, blogging is still profitable in 2022.
With over 8 years in the link building industry, we have the connections you need to get published on virtually any blog. Plus, you don’t pay us until we get you the placement you want.
Sounds good? Schedule your free consultation today, and let’s get you featured asap.
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