How to Get Featured on a Blog in 7 Proven Steps [2025 Update]

Step 1: Fix Your Mindset & Your Brand

The first step is to understand that you’re reaching out to bloggers, not journalists. 

Bloggers don’t want to publish press releases. So you shouldn’t be pitching articles that revolve around your own business. 

Instead, you should pitch blog posts that help or entertain the blogger’s audience.

Secondly, you should establish your brand’s expertise in your niche before you start pitching:

• Strengthen your brand presence on social media. Bloggers prefer to feature companies and creators with a large social media following. 
• Write a short bio that demonstrates your authority. Mention your previous experience, results, and awards. 

• Prepare professional photos of yourself so you can submit them together with your bio.

Step 2: Find Relevant Blogs

The next step is to find a few relevant blogs you could write for. You want to identify blogs that: 

• Have the same target audience as you
• Publish content that’s relevant to your niche
• Allow guest blogging

Meetanshi’s research also tells us that blogs with multiple authors are considered 62.96% more credible, which can also be one of the factors to consider when selecting a blog.

So, how do you find blogs that fit all three criteria?

Try googling the following query strings: 

• “write for us” + “[niche-related keyword]”
• “guest post” + “[niche-related keyword]” 
• “submissions” + “[niche-related keyword]” 

Replace the dummy text with your actual niche-related keyword, and you should find many blogs connected to your niche:

Keep in mind that niche guest posts outperform generic ones by 50% in driving targeted traffic, which is why it’s important to take time and select the right blogs for guest contributions.

You can also use blogger outreach tools to find even more relevant sites. 

We like using BuzzStream. Here are some of the results we got using BuzzStream by searching for “link building” and “content marketing”:

Let’s say you’ve found a few websites that seem like the right fit.

Now, you need to establish whether they get enough traffic to help you accomplish your goals. If not, you should cross them off your list.

You can use tools like Semrush to check any site's traffic stats. Just enter your prospect site’s URL and wait for your results:

A good rule of thumb is to write for sites that get more traffic than your website. 

Still, you sometimes want to consider other metrics, too, like sites’ domain authority (DA) and domain rating (DR) scores: 

Getting published on sites with high DA and DR scores will always benefit your SEO, so you should consider them even if they're not getting a ton of monthly traffic.

However, sites with high DA and DR scores usually get a lot of traffic, so you’ll most likely kill two birds with one stone.

Step 3: Come Up With A Winning Story Idea

Your story idea should be relevant to your own business and the blog you’re writing for. Here’s how to find that sweet spot:

• Browse through a few posts that have already been published on your prospect site. 
• Brainstorm similar topics you could cover in your post. 
• Check if enough people are interested in your topics by doing keyword research.

To conduct keyword research, you’ll need a tool like Ahrefs’ Keyword Generator. 

This and similar tools will show you how many searches your target keywords get every month:

If people aren’t looking up your keyword, it won’t drive any traffic, so it doesn’t make sense to write about it.

But if they are, you’ll know you have a winning idea.

If you’re struggling with finding relevant blogs and coming up with ideas to pitch, we can help. Contact us and let us handle the hard work while you skip the steps and get featured in top blogs.

Step 4: Pitch Your Guest Post

Once you’ve found a good idea for your blog post, it’s time to pitch it.

Here are a few tips that will help you create a successful pitch:

• Start by giving praise: Communicate to every blogger that you know what their blog and business are about and why you value their content. The best way to go about this is to reference one of their existing posts in your pitch. (Ex: “I’ve just read your article on [X], and I have to say it’s one of the best resources I could find on this topic.”)
• Communicate how you could add value: Explain the benefits for the blogger and their site. (Ex: “I think my blog post on [X] would be a great addition to your existing article because of [Y].”) 
• End with a CTA: Let the blogger know the next step to take if he wants to work with you. (Ex: “If you’re interested, please reply to this message, and let’s take it from there.”)

SEO Sandwitch’s report shows that guest posts can also help drive 23% of referral traffic for high-performing blogs. Therefore, it’s a good idea to put time and effort into crafting a perfect pitch for the top blogs in your niche to achieve the best results.

If you need help creating your pitch, feel free to use our blogger outreach template. We crafted it based on our years of experience of doing manual outreach to land high-quality links for our clients.

Step 5: Outreach

We suggest you pitch an idea to one blogger at a time. That way, you'll avoid the scenario where several bloggers accept the same idea — and you won't have to reject anyone.

With that said, let’s talk about how you can send your pitch to the right people. We recommend using any of the available outreach tools that will make keeping track of your outreach easier. 

Sometimes, you’ll find relevant contact info right on your prospect's website. 

You may find an email address dedicated to guest post submissions. Or you may find links to a blogger's social accounts.

Other times, you won’t find any contact info you could use. 

In that case, you can use an email scraping tool like Hunter.io to find email addresses connected with a URL you enter:
 

All that’s left to do from there is copy and paste the pitch you’ve already created and send it to the person in charge.

Keep in mind that while blogs are great, the majority of them have low authority and won’t help you move the SEO needle. 

We’ve helped our clients land high-quality links in 12k+ placements so far. Reach out, and let us help you acquire high-quality backlinks that drive tangible results.

Step 6: Follow Up

If you don’t get a reply to your initial email within a few weeks, try sending a follow-up email. Say something along the lines of: 

Hey, I just wanted to make sure my last email didn’t slip through the cracks. I’d still love to write this article for you if you’re interested. If not, feel free to ignore my message.

In many cases, you’ll find that bloggers simply overlooked your email or forgot to reply. Most of them will probably get back to you, even if they reject your pitch.

According to Salesgenie, follow-up emails increase the chance of a response by 11%, so you shouldn’t be discouraged if you don’t receive a reply the first try.

Step 7: Write Your Blog Post

The last step is to write the blog post you’ve pitched. Even if a blogger initially accepted your pitch, they may still reject your post if it’s not up to par. So, put your effort into research and writing to create a piece worth publishing on their blog.

Here are a few general guidelines that could help: 

• Give actionable advice — Offer your readers examples, step-by-step instructions, and templates.
• Stay on topic — Define the main idea you want to communicate in your article, and delete everything that doesn’t align with it during editing. 
• Stay on brand — Write in a way that reflects both your style and the style of the blog you’re writing for. 
• Be clear — Write easy-to-read sentences that communicate ideas in the most straightforward way possible. 
• Proofread — Edit for grammar errors. 

What If You Don’t Get Featured Right Away?

If you don’t get featured on your chosen blogs from the get-go, don’t despair. There’s a lot you can do in the meantime to up your chances of getting featured in the future.

Here are a few ideas on what you can do:

• Start networking to build connections — Building meaningful connections with other bloggers almost guarantees they’ll want to feature you in their blogs. Try attending live events or engaging with bloggers on social media. Leave valuable comments on their posts, start conversations in the DMs, and ask for a feature when you feel like the time is right. 
• Improve your writing skills — Unless you’re a professional writer, the chances are that your writing skills could use some improvement. Try getting advice from pro content creators or editors, attending writing workshops, and reading successful blogs to “steal” some of their secrets.
• Send your pitch to lower-profile blogs — If you’ve had no luck getting featured on high-authority blogs, try to get published on lesser-known blogs first. That way, you’ll build your authority and increase your chances of getting published in the future.
• Hire intermediates — Public relations or link building agencies can help get you published on popular blogs with zero effort on your part. Some agencies, like ours, will also write high-quality content for you.  

Getting Featured On High-Authority Blogs Is Difficult. We Make It Easy.

With over 9 years in the link building industry, we have the connections you need to get published on virtually any blog. Plus, you don’t pay us until we get you the placement you want. 

Sounds good? Schedule your free consultation today, and let’s get you featured asap.

FAQs

How do bloggers get featured in magazines?

Bloggers usually get featured in magazines because they have good connections with editors or other authors. For more information, read our blog on getting featured in Forbes.

Is blogging still profitable in 2025?

Yes, blogging is still profitable in 2025, but it's definitely harder than it used to be. Read more in this post on whether blogging is dead.