PrestigeLinks Digital Marketing Scholarship

Scholarship Programme for U.S. College Students

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Introducing the PrestigeLinks Digital Marketing Scholarship

This year, we are proud to launch the PrestigeLinks Digital Marketing Scholarship (PDMS) for students studying at approved academic institutions in the United States.

Digital Marketing is a fast-paced, increasingly technical field that's rapidly changing. Understanding how it works is deeply important for understanding modern American businesses, as well as maximizing career impact in the not-for-profit sphere.

It is also a field where diversity and inclusion is uniquely important, and understanding the intersection of inclusivity with marketing in the online arena is crucial to promote effective initiatives in the future.


We have created the PDMS programme to:

  1. Support marketing students and encourage ongoing learning and research into digital marketing in America
  2. Understand and promote innovative and novel marketing ideas and channels that will have future impact
  3. Promote gender and racial diversity in our field.

If you're a college student currently enrolled full-time in the United States, we encourage you to apply. You do not need to major in marketing.


  • Studying at an accredited college in the United States
  • Enrolled full-time or equivalent
  • GPA of 3.0 or higher

Key Dates (2022)

  • Submission Deadline: June 30, 2022
  • Winners announced: July 14, 2022
  • Disbursement of awards: By July 31, 2022

The PrestigeLinks scholarship will continue to be offered annually in 2023 and beyond.

Selection Criteria

Please write an essay of no more than 1000 words in response to the following prompt:

TikTok has taken America by storm in the past few years. Why has TikTok been adopted so rapidly by young people, and what marketing lessons can other technology startups learn?

Submissions will be judged on creativity, originality of ideas, and overall structure and coherence of arguments.

Award Value

The PrestigeLinks Digital Marketing Scholarship is valued at $1000. This will be awarded to the winning entrant according to the criteria above. In addition, up to three runners up will be announced (no monetary reward).

How to Apply

To apply, please use the following form:

Data privacy

All data supplied will be processed in accordance with the PrestigeLinks Privacy Policy. Successful winners may be publicized, with consent obtained prior to any publication.


For all enquiries please contact Robert Wik at