12 Best Link Building Tools In 2024

Best Specialized Link Building Tools

Let’s start with the 3 best tools specifically designed for link building.

1) Majestic

• Pricing starts at: Free trial. $41.67/mo (if paid annually)

Majestic comes packed with different link analysis tools for truly an affordable price. They also claim to have “the most comprehensive link index ever,” which should facilitate finding link building opportunities and running accurate analyses.

Backlinko’s Brian Dean put this claim to the test. He found that Majestic was able to identify more backlinks than some of its biggest competitors, Ahrefs, Semrush, and Moz Pro. However, he ran the test almost 4 years ago on just two websites. A lot has changed since then, and analyzing two websites isn’t enough to draw final conclusions.

Even so, there’s no denying that Majestic is one of the most comprehensive and trustworthy link building tools on the market. 

Site analysis

Majestic has a suite of tools focused on analyzing backlink profiles. You’ll be able to see a list of all backlinks pointing to a site, new and lost backlinks, different anchor phrases that point to the analyzed website, and other backlink analytics.

One of the most unique tools under this category is the so-called Link Graph, a visual map of the links pointing to a URL. It makes it easier to spot potential issues and discover your own or your competitors’ first, second, third, and fourth tier links.

Comparison, keyword research, and other link analysis tools

Like most link building tools, Majestic, too, has a number of tools that let you discover new keywords and compare your competitors’ backlinks with your own. There’s nothing too special to note here; all the tools do the job well. 

One tool that stands out to us, though, is Majestic’s Bulk Backlink Checker. With it, you can simultaneously analyze up to 1,000,000 URLs for their backlink numbers. 

Proprietary link metrics

What makes Majestic even more valuable are its several proprietary link metrics (also known as Flow Metrics): Trust Flow, Citation Flow, Visibility Flow, and Topical Trust Flow.

• Trust Flow indicates the quality of links pointing to a site or a URL. 
• Citation Flow indicates the number of links pointing to a site. 
• Visibility Flow helps you find editorial links — i.e., links that are higher quality than directory-style links.
• Topical Trust Flow indicates the topical relevancy of a page by showing where it’s positioned compared to the best websites. 

2) Pitchbox

• Pricing starts at: $165/mo (if paid annually)

Pitchbox is a link-building software packed with link analysis and management tools, workflow management features, and outreach tools. Unlike Majestic, Pitchbox doesn’t just focus on helping you analyze links or find new link building opportunities. It also helps you actually leverage them and build backlinks via outreach.

Link analysis and management

Pitchbox has several standard link analysis and management features. For example, you can use it to analyze your own and your competitors’ backlink profiles. If you find toxic backlinks on your site, you can use Pitchbox to disavow them. 

You can also monitor your prospects’ websites to identify broken links and replace them with your own. 

Influencer outreach

Pitchbox is also a great option for blogger outreach. It lets you use pre-made templates, automate follow-ups, and collaborate with your team. For example, you can assign different prospects to different team members and track the status of your campaigns.

SERP-based prospecting

Finally, Pitchbox can also help you find prospects based on top-ranking search results for your target keyword or topic. 

3) Linkody

• Pricing starts at: Free trial. €10.50/mo (if paid annually)

Linkody is one of the cheapest link building tools, but you shouldn’t expect it to have as much data as more robust tools on this list. However, you can integrate it with Ahrefs and Google Analytics to get more reliable reports.

Overall, Linkody is a straightforward link building tool. It may not have the most comprehensive suite of features out there, but we actually like its simplicity. It does the job and doesn’t charge you a fortune for it.

Link management tools

Linkody is one of the few tools that can check if your backlinks are indexed by Google. It also lets you disavow harmful backlinks and run a deep analysis of your backlink profile. Metrics like your top anchors and spam score distribution are shown on intuitive graphs.

24/7 monitoring

Additionally, Linkody monitors your landing pages for 404 errors and your and your competitors’ backlink profiles for any changes. For example, if you lose backlinks or gain new ones, Linkody will automatically send you a report via email.

More Outreach-Oriented Link Building Tools

Now, let’s look at some tools primarily oriented toward building backlinks via outreach. These tools may lack some features you’d get with specialized link building software, such as link analysis and management features.

4) BuzzStream

• Pricing starts at: Free trial. $24 per month

BuzzStream helps you handle your link-building campaigns from start to finish. However, unlike the previous tools on this list, it lacks some more advanced link analysis tools. Still, its affordable pricing and great outreach features make it a great option for those looking to primarily build links through partnerships.

Prospecting

You can find and research your prospects in several ways with BuzzStream. For example, its browser extension, called BuzzMarker, lets you save contacts and even contact them without ever leaving their website. Other options include importing a list of prospects or researching the SERPs within the app.

Email outreach

BuzzStream makes email outreach easier by providing pre-made templates and automation tools. You can also track your team’s performance and the status of different campaigns.

5) Respona

• Pricing starts at: Free trial. $399/mo (if paid annually)

Respona is a great, high-quality link building and outreach tool. However, its hefty price places it in the fifth spot for us. There’s no denying, though, that Respona comes with many unique features that can be greatly beneficial, especially if you’re looking for influencers.

Contact discovery tools

Respona specializes in discovering contacts for four main purposes: building backlinks in publications, booking podcast appearances, getting press, and recruiting affiliate partners. 

For example, Respona has a database of over 3 million podcasts you can pitch to. You can use it to easily find podcasts that feature your competitors, identify new podcasts on the rise, and even listen to the last 5 episodes in the app.

Link building features

With Respona, you can also search the web to find blogs, news articles, and other content that could host your links. Other tools let you find unlinked brand mentions, broken links, and competitors’ backlinks. 

6) BuzzSumo

• Pricing starts at: Free trial / $159/month (if paid annually)

BuzzSumo is our favorite choice for content marketers who also want to build links via influencer outreach. What it lacks, however, are link analysis and link management tools. 

Contact discovery

BuzzSumo boasts an index of 8 billion articles that can help you identify influencers with high engagement. The dashboard lets you see important engagement metrics, like Pinterest and Twitter shares, at a glance. You can also see exactly who shared your target influencer’s content. 

Content discovery and research

As mentioned, BuzzSumo is a great option for content marketers. It facilitates content idea generation by collecting insights on top-ranking content, common questions on forums, and data on viral topics.

With content research features, you can also identify and learn from popular web and social media content. For example, you can get insights into the top-performing content formats or identify your competitors' most popular content.

All-In-One SEO Link Building Tools

Finally, here our top 4 tools that can serve most SEO purposes.

7) Ahrefs

• Pricing starts at: $108/mo (if paid annually)

Ahrefs is one of the most comprehensive and reliable SEO tools on the market. It’s packed with too many features for us to go into all of them, so here are a few that we consider vital for link-building:

• Backlink Checker — Check your own and your competitors’ backlinks, their domain ratings (DR), and anchor phrases. 
• Broken Link Checker — Find broken links on your own or other websites. You’ll also see if any broken links are pointing to your site, so you can notify the webmasters about the issue. 
• Link Intersect — Identify all the links linking to your competitors but not to you. 

Our favorite feature: Content Explorer

You can use Ahrefs’ Content Explorer for many different use cases. The two that we’ll emphasize are finding guest post opportunities and broken links. Ahrefs shows you both when you enter your target topic.

You can then quickly identify the best opportunities for you by using Ahrefs’ many filters. For example, you can narrow down your search to websites within your chosen domain rating range exclusively.

8) Semrush

• Pricing starts at: Free trial. $108.33/mo (if paid annually)

Semrush is just as comprehensive as Ahrefs, or arguably even more comprehensive. Deciding between the two is not easy and, if we’re being honest, there’s no particular reason why Semrush comes after Ahrefs on this list. 

You won’t go wrong with either one. 

Just like Ahrefs, Semrush comes packed with a wide array of different SEO and content marketing features. We’ll mention only three that may be especially important for link building:

• Backlink Gap Tool — This link-building tool lets you compare the backlink profiles of up to five websites. If you compare your competitors’ profiles with your own, you’ll find sites linking to them but not you. On top of that, you can pinpoint sites linking to all your competitors or just one, depending on which option you choose (Best VS Unique backlinks).
• Backlink Audit Tool — This tool helps you check the health of your backlink profile. Its main purpose is to help you find and disavow toxic backlinks more easily. 
• Outreach tools — Semrush also has outreach tools that let you email your prospects, create and save custom email templates, and collect contact information on your prospects.

Our favorite feature: Link Building Tool

Semrush Link Building Tool helps you build links and manage your link-building campaign. It analyzes your competitors to find suitable link-building opportunities. You can add up to 10.

Just like Ahrefs, Semrush makes it easy to narrow down the list of potential sites to ideal candidates. It shows you each site’s domain health and estimated traffic.

Once you start working on building links on these domains, you can update the status to “In progress” and see all your active campaigns at a glance. 

9) Moz Pro

• Pricing starts at: Free trial. $79/mo (if paid annually)

Moz Pro comes equipped with dozens of powerful features that can meet all your link-building needs, from keyword research to site audits. 

Again, we can’t go into all of those features here. So, we’ll mention just a few we use the most:

• Link intersect — Identify sites that link to your competitors but not you. 
• True competitor — Find your true competitors in seconds. This feature is extremely useful if you’re just getting started and have no idea who your competitors are.
• Discovered and lost linking domains — Pinpoint sites that have recently started or stopped linking to you, so you can track the success of your link-building campaigns more easily.

FYI, Moz is not a free link-building tool, but you can use some of its features for free (as long as you don’t exceed the monthly limit).

Our favorite feature: Spam Score

Moz Spam Score tool lets you quickly assess a site’s quality. The spam scores range from low to high, and indicate how likely it is for Google to ban or penalize your target sites:

• Low Spam Score = 1% - 30%
• Medium Spam Score =  31% - 60% 
• High Spam Score = 61% - 100% 

Moz calculates this score by cross-referencing common features of websites that have already been banned or penalized.

10) SE Ranking

• Pricing starts at: Free trial. €47.20/mo

‍SE Ranking is the most affordable all-in-one SEO tool on our list. We’re impressed with how much value it offers for the price.

It is obviously equipped with a ton of features, so we’ll only mention a few we particularly like:

• Rank tracker — Get data on your keyword positions, track competitors’ keywords, prevent cannibalization, and more.
• Website audit — Get a thorough report on your site’s health and learn how to improve it.
• Competitor analysis tool — Analyze your competitors’ paid and organic campaigns, their keywords, domain authority, and other important metrics.

Our favorite feature: Backlink gap analysis

Like most previous tools we’ve mentioned, SE Ranking also helps you identify sites that link to your competitors and not to you. You can add up to 5 competitors and get quick insights about their backlinks, such as whether they’re dofollow or nofollow and when they were first noticed.

Bonus Link Building Tools

Most link building tools come with a hefty price tag. Although there’s no real way to replace them with anything that’s free, there are some free “tools” that can help you get started with link building.

11) Google Search Operators

• Free

Looking for a cheap but effective way to find link-building opportunities? Use Google Search Operators (GSO).

Search operators are special characters and sequences you can add to your query to get targeted search results.

We talked about this more in our article on getting .edu backlinks. There, we suggested using commands like these to find .edu sites that could host your links:

• site:.edu “keyword”
• site:.edu “keyword” inurl:”secondary keyword”

Here’s an example of what search results you could get using these query strings:

You can alter these commands according to your needs, or use completely different query strings:

• intitle:write for us “keyword” — Find guest posting opportunities (i.e., sites with “write for us” in their titles). 
• inurl:write-for-us “keyword” — Another way to find guest posting opportunities (i.e., sites with “write-for-us” in their URLs).
• “keyword” AND “keyword” — Find pages and sites that mention two (or more) of your target keywords in their content.

If you want to use other query strings, check out this article on GSO. 

12) Google Alerts

• Free

Admittedly, Google Alerts isn’t exactly a link-building tool — but it can 100% be used as one.

When you set up Alerts, Google will notify you whenever someone mentions you, your competitors, or your target keyword in their content. 

This allows you to find potential link-building opportunities but also monitor what others say about you and your competitors.

You can set up Google Alerts in a matter of seconds:

Alerts can be delivered to your RSS feed or your email. We particularly like that you can choose the sources you want to monitor, such as news, blogs, or the entire web.

The only downside is that getting these alerts nonstop gets annoying (and can clog your inbox!) fast, especially if you’re constantly getting low-value alerts. 

Still, Google Alerts is a cool option if you’re just starting out or don’t want to invest in paid link-building tools. 

The 3 Best Alternatives To The Best Link-Building Tools

We went over what we consider the best link-building tools for both pros and beginners, but there are other alternatives on the market.

Here are a few worth mentioning:

• NinjaOutreach — NinjaOutreach is similar to other outreach tools but more laser-focused. Instead of helping you find websites, it helps you find YouTube and Instagram influencers suitable for your niche.
• Link Prospector by Citation Labs — A tool that helps you find link-building opportunities with in-built query strings. Basically, you want to use this tool if you don’t like using Google Search Operators. Link Prospector will create suitable commands for you, and all you’ll have to do is type in your keywords.
• Screaming Frog SEO Spider — “A website crawler that helps you improve onsite SEO.” Essentially, this tool helps you perform SEO audits and identify problems or mistakes on your site (e.g., broken links). It can be a useful (if not better) alternative to many SEO tools we’ve mentioned, like SurferSEO and Ahrefs.

Need help? We’ll handle your entire link-building campaign for you.

Getting backlinks is a strenuous process, even when you’re using the best link-building tools. 

Admittedly, tools can make link prospecting and outreach easier, but they can’t do the actual work for you. For example, you’ll still need to create and send pitches and act on your SEO reports.

Our company can help.

With over 9 years of experience in link building, we can land you high-quality links relevant to your industry. Reach out today and book a consultation with our outreach specialists.