How to Get Featured in Business Insider (Guaranteed)

Get a Guaranteed Paid Feature in Business Insider

Working your way to getting featured in Business Insider without insider connections is difficult, time-consuming, and may never yield any results. 

If you want a guaranteed feature, consider partnering with our team.

We’ll manually reach out to the magazine on your behalf and work with them until we secure the feature you want — or you don’t pay us.

With a proven track record and decade of experience in link building, we are better positioned to engage the right decision-makers, effectively negotiate, and lock in your feature. 

We have helped 1,000+ agencies and businesses acquire desired features and links. Become one of our successful customers. Contact us here to discuss how we can write articles about you or in your brand voice.

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We offer a lifetime guarantee on all the links we build for you. If they ever go down, we guarantee a refund or replacement links. 

10-Day Turnaround

Our team typically needs just up to 10 days to secure features. 

Access to Prominent Magazines and Global News Sites

Business Insider is not the only magazine we can get you in. We have a network of many other prominent magazines and global news sites. Contact us to see the sites in our portfolio.

How to Get Featured in Business Insider on Your Own

Freelance Writers vs. Contributors vs. Story Subjects

Firstly, let’s distinguish three different ways to get featured in Business Insider: 

• As a freelance writer — One way to get featured is to submit a story as a freelance writer. Business Insider accepts personal as well as more general-focused articles.
• As a contributor — Another way to get featured is to become a contributor. Unlike freelance writers, contributors mainly need to be thought leaders, business leaders, or prominent experts in their fields.
• As the story subject — Finally, you can also get featured as the story subject. This means the magazine writes about you, your work, or your achievements.

The first step is to decide how you want to be featured, as this will impact the other steps you need to take.

1. Submitting a story as a freelance writer

• Send pitches for investigative stories to hbeckler@businessinsider.com. 
• For more details on submitting business, tech, and news stories, visit this page.
• For lifestyle, entertainment, health, and parenting topics, more details are available here.

2. Submitting a story as a contributor

Contributors should apply following the same guidelines as freelance writers. So, decide which vertical you want to cover, and find the guidelines on one of the pages we’ve added above.

However, to be successful, your pitch should focus on what makes you a high-profile or expert leader in your field.

3. Positioning yourself as a story subject

You’ll have the best shot of being written about if you contact Business Insider’s frequent contributors or freelance writers directly. Choose the ones that mainly cover topics relevant to you.

Emphasize what makes your story worth writing about, and how it’s different from similar stories published in Business Insider and other magazines.

Step #1: Research Business Insider

No matter how you want to get featured, make sure you research the magazine first. 

This will allow you to: 

• check if your story fits the magazine
• adapt it to what the magazine usually publishes
• proactively suggest suitable sections and maximize your chances of success

So, start by researching different sections and subsections first:

Next, analyze several articles in the most suitable sections:

• How are the headlines written? 
• What do the most common stories have in common? For example, do they all have a personal angle?
• What is the writing style? 

This will help you write articles that align with the magazine, but also choose the most pitch-worthy stories — even if you want to be the subject.

Step #2: Build Relationships with Business Insider Insiders

Sending cold emails rarely yields results. 

To boost your chances of getting featured, invest some time into building relationships with relevant people from the magazine — whether it’s contributors, freelance writers, or editors. 

For example, consider: 

• engaging with their content on social media 
• sharing their content on your social media channels
• DMing them with comments on their articles

Building relationships pays dividends, as they can help you get featured not only once, but repeatedly. 

(This is exactly how we approach securing features for clients.) 

Step #3: Build Your Profile

All magazines, including Business Insider, prefer to work with prominent experts. 

Building your profile is important, regardless of whether you’re applying as a freelancer, contributor, or story subject. 

So, invest some effort into boosting both your online and offline presence.

• build a social media following
• offer expert thoughts on forum sites like Quora and Reddit
• attend industry events
• host virtual conferences, workshops, or other events
• post thought leadership content on your website and social media accounts

A strong presence makes magazines likelier to accept your pitches, but also proactively contact you for interviews, expert commentary, and other features.

Step #4: Keep an Eye Out for Calls from Editors

The easiest way to get featured is to offer Business Insider a story they are already looking for. 

To find out what that is, keep an eye out for their editors on social media. They frequently publish calls for pitches, often using specific hashtags such as: 

• #JournoRequest
• #CallForPitches
• #FreelanceLife
• #WriterRequest
• #PitchMe

Also, some sites do the heavy lifting for you and collect calls from various editors in one place. Freedom With Writing is one such website. 

For example, one of their latest issues featured 3+ calls for pitches from Business Insider.

Step #5: Find a Publishing-Worthy Story 

Even if you’re directly responding to calls from editors, your story may not stand out or align with their needs. That’s why choosing the right topic to pitch is so important.

To do so, consider: 

• Offering personal pieces — Editors often look for unique, first-person perspectives that provide fresh insight into a broader trend or topic.
• Newsjacking — Capitalize on breaking news. Connect your pitch to current headlines in a way that adds value to the ongoing conversation.
• Leveraging trending topics — Tailor your pitch around topics gaining traction in your industry or the wider world. Tools like Google Trends, BuzzSumo, and TrendHunter can help identify what’s currently hot. 

Step #6: Add a Unique Angle to Your Story

Picking a trending topic or personal story is not enough. 

Editors want a unique perspective, especially for high-profile magazines like Business Insider. 

So, look for ways to make your pitch stand out.

Here are a few: 

• Use exclusive insights or data, like insider information or data from proprietary research and personal analytics.
• Frame the story differently. Approach a well-covered topic from an unexpected angle. For instance, instead of writing about a popular trend's benefits, explore its unintended consequences or hidden challenges.
• Leverage contrarian viewpoints that challenge conventional wisdom or oppose popular opinions — if you can back them up with credible evidence.

You can also use the tools we mentioned above to research existing media coverage and highlight what makes your perspective different.

Step #7: Send Your Pitch

Now that you’ve crafted the perfect story idea, it’s time to send your pitch. 

Here’s how to create one that stands out:

• Start with a hook. Your subject line and opening sentence should grab editors’ attention immediately. Mention why your pitch is relevant or timely.
• Be specific. Clearly explain your story idea and why it’s a good fit. Editors don’t want to guess what you’re offering.
• Include credibility. Briefly highlight your expertise, industry recognition, or unique angle that makes you the right person to write this story.
• Make it easy for them to say yes. If you’ve already drafted the story or have key points ready, let them know. Also, mention the exact section you are aiming for.

Pro tip: tailor your pitch to the magazine’s tone and style.

Step #8: Follow Up… and Then Follow Up Again

Once you’ve sent your pitch, don’t just sit and wait—follow up! 

Editors are busy, and your email might have gotten buried. A polite nudge can make all the difference.

• First, make sure you give them ample time to review your pitch. 5-7 business days is usually enough. 
• If you don’t hear back, try sending a friendly reminder without being pushy. 
• If you still don’t get a response, try following up again and mention any new angles, updates, or insights you can add to your pitch. 

If your second follow-up still isn’t successful, it’s probably time to move on. Let it go, or contact our team for help.

Pro tip: Keep track of your pitches and follow-ups in a simple spreadsheet or tool. This helps you stay organized and ensures you don’t accidentally follow up too soon (or too often).

Other Tips for Getting Featured in Business Insider 

Getting featured in a major publication like Business Insider takes more than a great pitch. 

Here are a few extra tips to increase your chances, plus make the collaboration smooth:

• Stay patient. Landing a feature doesn’t happen overnight. Editors take time to review pitches, and the process can sometimes feel slow. Stick with it. 
• Act on feedback. If an editor responds with suggestions or asks for changes, take it seriously. Adjust your pitch or story to align with their needs as soon as possible.
• Prepare a professional headshot and bio. Many features include an author bio or contributor profile. Have a polished headshot and a short bio ready that highlights your expertise and accomplishments.
• Pitch again if needed. Finally, don’t get discouraged if your first pitch doesn’t get accepted. Learn from the experience, refine your ideas, and try again with a fresh angle.

Is Getting Featured in Business Insider Worth It? 

Though the process can be difficult, time-consuming, and, at times, disheartening—yes, it’s worth it. 

Being featured in Business Insider can transform your career or business. 

1. It helps you build brand authority and credibility. 

A feature in a well-known publication like Business Insider can help you achieve market dominance and skyrocket your credibility.

2. It gives you massive exposure. 

Business Insider reaches millions of people you may not be able to reach otherwise. 

3. It boosts your SEO.

If your f A link from Business Insider can improve your website’s search engine rankings, driving more organic traffic over time.

Getting featured is more than just a moment in the spotlight—it’s a long-term investment in your personal brand or business success. The effort is worth it.

Let Our Team Help You Get Featured in Business Insider 

Tired of spending hours crafting pitches, only to be ghosted or hit with unexpected fees? Let us take the hassle out.

Our team of expert link builders will work directly with Business Insider to secure your feature — or you don’t pay a cent. We can even help identify the best angle for your story and write the article for you.

Ready to get featured? Contact us to fine-tune the details.

FAQs

Does Business Insider accept submissions?

Yes, Business Insider accepts submissions. You can submit stories as a contributor or as a freelance writer. Contributors are typically high-profile experts.

How do I submit a story to Business Insider?

To submit a story to Business Insider, first decide which vertical you want to write for — for example, parenting, business, or news. Then, follow the steps and use the contact information found on pages with associated guidelines in Business Insider. We mentioned these above.