Wondering how to get featured in Entrepreneur magazine? We based this guide on tips from the magazine’s Editor in Chief and our decade-long link building experience. Here’s our step-by-step playbook:
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There are two main ways to get featured in Entrepreneur magazine:
Both approaches require a thoughtful strategy. The tips below will help you tailor your outreach for maximum impact.
Jason Feifer, the Editor in Chief of Entrepreneur magazine, recently shared some tips on pitching and getting featured in an episode of The Ambitious Life.
Here are the most important takeaways:
We’ve based the rest of this article on these guidelines but enriched them with practical insights. This should help you put the guidelines into practice and improve your chances of getting featured.
We’ve also drawn from our decade-long link building experience to come up with best-practice strategies. Find our step-by-step guide below:
Here’s our step-by-step playbook on how to get featured in Entrepreneur magazine:
Begin by diving into Entrepreneur magazine’s recent issues, both print and online.
This groundwork will help tailor your message to what the magazine’s audience and editors expect.
Also, you should analyze the different sections of the Entrepreneur magazine to understand how and where your piece would fit in.
Finally, going through Entrepreneur’s media kit can help you better understand their audience, the type of stories they usually publish, and their various publishing initiatives.
Most prominent publications, including Entrepreneur, plan content around themes or topics. These can be found in their editorial calendar.
Checking it out can be beneficial, as it allows you to align your stories with upcoming themes and increase your chances of a successful pitch. Find their calendar for 2025 here.
(Note that Entrepreneur’s Editor in Chief did say that deviations from the editorial calendar are possible.)
Besides aligning your story idea with the editorial calendar, you should also align it with the magazine as a whole. This means taking into account:
For example, you should shape your story to address common challenges that entrepreneurs face—such as scaling a business, overcoming market competition, or achieving work-life balance.
Editors are drawn to fresh perspectives and unique angles. So, if you want to stand out, consider incorporating strategies like:
Share unique experiences or lessons learned that others can relate to or learn from.
— Example: I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.
Newsjacking isn’t reserved solely for features on news sites; magazines love it, too.
Tie your story to a current event or trending topic, showing how your expertise provides valuable insights or solutions.
Offer specialized knowledge from your industry that sheds new light on topic the Entrepreneur magazine typically covers.
Identify what makes you, your story, or your business stand out from others.
Perhaps it’s your 20 years of experience; perhaps a never-before-told story about your industry, or a personal ‘rags-to-riches’ journey.
Present this USP in a clear way on your social media and other platforms, as well as your pitch further down the line.
Editors may review your social profiles to evaluate your influence and credibility.
So, your social media following and posts can make or break your application. The more engaged followers you have, and the better your posts are written, the higher your chances of getting featured.
So, our pro tips are to:
Also, consider leveraging social media platforms to build insider relationships with Entrepreneur’s staff before making your pitch. More on that below.
With all the prerequisites met, it’s time to identify specific contributors or editors who may cover or be in charge of your topic.
It’s best to focus on editors and contributors related to the specific section you want to appear in. That’s where researching different sections of the magazine from step #1 comes in handy.
Find their contact information, including social media profiles and email addresses.
If you need help with that, use email finder tools like Hunter.io.
As a side note, contacting the editors is typically a good idea if you want to write articles yourself. Contacting contributors is better when you want someone else to write articles about you or your business.
Next, work on building relationships with relevant editors and contributors.
Building genuine connections before pitching can make your outreach feel more natural and make the recipients more receptive to your story.
So, instead of viewing outreach as a transaction, approach it as a relationship-building opportunity.
Consider regularly engaging with your relevant professionals by:
This approach won’t just help you get your first feature, but also open doors for an ongoing collaboration.
When ready, craft a compelling pitch that highlights your unique story. Pitching is an art of its own, and should be handled with care.
If you haven’t received a response, follow up politely within a week or two.
Keep your message short and avoid pressuring the recipient.
If you still don’t hear back from them, you can send one more follow-up email. We don’t recommend sending more than three.
If offered a chance to contribute, ensure your submission is polished, well-researched, and aligned with Entrepreneur’s standards:
Being easy to work with and submitting a strong piece will establish you as a credible source. It may also lead to further opportunities down the line.
If you find writing entire pieces yourself too draining, consider signing up for media inquiry sites. Such sites, like SourceBottle, connect journalists with relevant sources.
Journalists often use them to get quotes from experts and make their pieces more credible.
However, media inquiry sites tend to be extremely competitive, especially when it comes to prestigious publications like Entrepreneur. You’ll potentially be competing for exposure with hundreds of other experts offering their commentary.
In other words, you could spending hundreds of hours writing quotes that never get published.
To avoid this, check out the other two alternative strategies:
The Entrepreneur Leadership Network is a paid program that lets you contribute bylined articles to the magazine on an ongoing basis. The program currently costs $3000/year.
It can be a great choice for entrepreneurs who plan to regularly publish articles.
However, there are also specific challenges you should consider in advance:
If that sounds like too much work—-or too costly for your wallet—-consider the final alternative:
Working with a PR or link-building agency can help you secure digital features without having to write them yourself or paying yearly memberships. You get what you pay for, or you don’t pay at all.
Our link building team can do all the outreach for you, write your articles, and ensure they contain high-quality backlinks to your site.
We choose topics that are highly relevant to you, and ensure they get published in 10 days or less.
Order your features today or contact us for more details.
Here are a few final tips for successfully getting featured in Entrepreneur magazine:
Entrepreneur magazine comes out once a month, though digital articles are published on a more irregular, though typically daily basis.
According to the magazine’s own media kit, over 3.2 million people read Entreprenur. The site also gets 20 million unique monthly visitors.
The benefits of being featured in Entrepreneur include exposing your content and your brand to millions of readers, building credibility, and establishing authority in your industry. This can lead to new business opportunities, partnerships, greater brand awareness, and—eventually—sales.
Talk to our link building team to see how we can help.