Wondering how to get featured in Entrepreneur magazine? We based this guide on tips from the magazine’s Editor in Chief and our decade-long link building experience. Here’s our step-by-step playbook:
Contents
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2 Ways to Get Featured in Entrepreneur
There are two main ways to get featured in Entrepreneur magazine:
- being the subject of an article, or
- becoming an author yourself.
Both approaches require a thoughtful strategy. The tips below will help you tailor your outreach for maximum impact.
Tips from Jason Feifer, Editor In Chief of Entrepreneur Magazine
Jason Feifer, the Editor in Chief of Entrepreneur magazine, recently shared some tips on pitching and getting featured in an episode of The Ambitious Life.
Here are the most important takeaways:
- Understand the journalist's needs and prioritize them over yours. Instead of focusing on how your business can benefit from your feature, consider the benefits for Entrepreneur magazine.
- Tailor your pitch to the publication's style and audience. To do so, make sure you research it first.
- Personalize your pitch. Avoid mass emails; write concise, genuine messages.
- Highlight unique stories that make you stand out from hundreds of other people trying to get featured.
- Move beyond basic differentiators. Focus on what truly makes you or your business unique.
- Use storytelling to make your content (and your pitch) more compelling.
- Check the editorial calendar. Pitch topics that align with upcoming themes if possible.
- Build relationships, not transactions. Prioritize long-term connections over one-off requests.
We’ve based the rest of this article on these guidelines but enriched them with practical insights. This should help you put the guidelines into practice and improve your chances of getting featured.
We’ve also drawn from our decade-long link building experience to come up with best-practice strategies. Find our step-by-step guide below:
How to Get Featured in Entrepreneur Magazine
Here’s our step-by-step playbook on how to get featured in Entrepreneur magazine:
1. Research the Magazine
Begin by diving into Entrepreneur magazine’s recent issues, both print and online.
- Analyze Entrepreuner’s recent or most popular features and recurring story formats.
- Note the magazine’s tone - whether it's formal, motivational, or direct. (It’s typically conversational and direct.)
- Observe how stories are crafted to engage the readers.
This groundwork will help tailor your message to what the magazine’s audience and editors expect.
Also, you should analyze the different sections of the Entrepreneur magazine to understand how and where your piece would fit in.
Finally, going through Entrepreneur’s media kit can help you better understand their audience, the type of stories they usually publish, and their various publishing initiatives.
2. Check the Editorial Calendar
Most prominent publications, including Entrepreneur, plan content around themes or topics. These can be found in their editorial calendar.
Checking it out can be beneficial, as it allows you to align your stories with upcoming themes and increase your chances of a successful pitch. Find their calendar for 2025 here.
(Note that Entrepreneur’s Editor in Chief did say that deviations from the editorial calendar are possible.)
3. Align Your Topic with Entrepreneur Magazine
Besides aligning your story idea with the editorial calendar, you should also align it with the magazine as a whole. This means taking into account:
- The magazine’s readers, especially their challenges and interests
- The writing style and tone (e.g., how headlines are usually written)
- A common thread between published articles
For example, you should shape your story to address common challenges that entrepreneurs face - such as scaling a business, overcoming market competition, or achieving work-life balance.
4. Add a Unique Angle to Your Story
Editors are drawn to fresh perspectives and unique angles. So, if you want to stand out, consider incorporating strategies like:
Personal anecdotes
Share unique experiences or lessons learned that others can relate to or learn from.
- Example: I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.
Newsjacking
Newsjacking isn’t reserved solely for features on news sites; magazines love it, too.
Tie your story to a current event or trending topic, showing how your expertise provides valuable insights or solutions.
Industry-specific insights
Offer specialized knowledge from your industry that sheds new light on topic the Entrepreneur magazine typically covers.
5. Create Your USP
Identify what makes you, your story, or your business stand out from others.
Perhaps it’s your 20 years of experience; perhaps a never-before-told story about your industry, or a personal ‘rags-to-riches’ journey.
Present this USP in a clear way on your social media and other platforms, as well as your pitch further down the line.
6. Build a Social Media Following
Editors may review your social profiles to evaluate your influence and credibility.
So, your social media following and posts can make or break your application. The more engaged followers you have, and the better your posts are written, the higher your chances of getting featured.
So, our pro tips are to:
- Build a large, but targeted following before reaching out to Entrepreneur.
- Regularly share valuable content that can position you as a thought leader.
- Focus on building your personal brand by sharing personal anecdotes and stories.
- Regularly engage with others through comments, DMs, and reactions.
Also, consider leveraging social media platforms to build insider relationships with Entrepreneur’s staff before making your pitch. More on that below.
7. Find People to Contact
With all the prerequisites met, it’s time to identify specific contributors or editors who may cover or be in charge of your topic.
It’s best to focus on editors and contributors related to the specific section you want to appear in. That’s where researching different sections of the magazine from step #1 comes in handy.
Find their contact information, including social media profiles and email addresses.
If you need help with that, use email finder tools like Hunter.io.
As a side note, contacting the editors is typically a good idea if you want to write articles yourself. Contacting contributors is better when you want someone else to write articles about you or your business.
8. Build Relationships
Next, work on building relationships with relevant editors and contributors.
Building genuine connections before pitching can make your outreach feel more natural and make the recipients more receptive to your story.
So, instead of viewing outreach as a transaction, approach it as a relationship-building opportunity.
Consider regularly engaging with your relevant professionals by:
- Sending personalized DMs (e.g., to discuss a recent article they published)
- Leaving thoughtful comments on social media
- Reposting their content, or linking to their articles from your website
This approach won’t just help you get your first feature, but also open doors for an ongoing collaboration.
9. Pitch Your Story (or Yourself)
When ready, craft a compelling pitch that highlights your unique story. Pitching is an art of its own, and should be handled with care.
- Be concise. Keep your pitch under ~250 words.
- Focus on the value your story provides to Entrepreneur’s readers.
- Emphasize why you’re the right person to tell it. Do you have relevant achievements, expertise, or personal experience?
- Suggest the magazine section yourself. Make it easy for editors to ‘squeeze’ you in by telling them which section would be the best fit for your story.
10. Follow Up
If you haven’t received a response, follow up politely within a week or two.
Keep your message short and avoid pressuring the recipient.
If you still don’t hear back from them, you can send one more follow-up email. We don’t recommend sending more than three.
11. Submit High-Quality Content
If offered a chance to contribute, ensure your submission is polished, well-researched, and aligned with Entrepreneur’s standards:
- Tailor your writing style and tone to the magazine’s guidelines.
- Proofread for clarity, grammar, and tone before your final submission.
- If necessary, work with editors and quickly incorporate any feedback they may have on your article.
Being easy to work with and submitting a strong piece will establish you as a credible source. It may also lead to further opportunities down the line.
12. Alternatively: Sign Up for Media Inquiry Sites
If you find writing entire pieces yourself too draining, consider signing up for media inquiry sites. Such sites, like SourceBottle, connect journalists with relevant sources.
Journalists often use them to get quotes from experts and make their pieces more credible.
However, media inquiry sites tend to be extremely competitive, especially when it comes to prestigious publications like Entrepreneur. You’ll potentially be competing for exposure with hundreds of other experts offering their commentary.
In other words, you could spending hundreds of hours writing quotes that never get published.
To avoid this, check out the other two alternative strategies:
13. Alternatively: Join the Entrepreneur Leadership Network®
The Entrepreneur Leadership Network is a paid program that lets you contribute bylined articles to the magazine on an ongoing basis. The program currently costs $3000/year.
It can be a great choice for entrepreneurs who plan to regularly publish articles.
However, there are also specific challenges you should consider in advance:
- You’ll still have to write all the articles yourself, potentially spending dozens of hours crafting them and working with an editor to refine them.
- Also, the ROI will be low unless you plan to publish a high volume of articles. The fee is steep, and won’t be worth it if you don’t take advantage of the benefits.
- Getting into the program is not easy. You need to meet certain criteria, send an application, and perhaps also do interviews with Entrepreneur’s staff. There’s no guarantee you’ll actually be accepted.
If that sounds like too much work - or too costly for your wallet - consider the final alternative:
14. Alternatively: Work with Link Building or PR Agencies
Working with a PR or link-building agency can help you secure digital features without having to write them yourself or paying yearly memberships. You get what you pay for, or you don’t pay at all.
Our link building team can do all the outreach for you, write your articles, and ensure they contain high-quality backlinks to your site.
We choose topics that are highly relevant to you, and ensure they get published in 10 days or less.
Order your features today or contact us for more details.
Other Tips for Getting Featured in Entrepreneur
Here are a few final tips for successfully getting featured in Entrepreneur magazine:
- Work with editors. Be open to feedback and suggestions, and follow instructions carefully. Also, make sure you act on any feedback quickly - editors are usually on thight schedules!
- Be prompt and patient. Respond to inquiries quickly but understand that publication timelines vary.
- Start small. Consider working with smaller publications or industry sites before pitching to Entrepreneur magazine. Also, if you still need to refine your writing skills, consider hiring a professional ghostwriter.
- Focus on other major publications. If Entrepreneur doesn’t accept your pitch, remember that there are many other publications you can pitch to - like Forbes, Yahoo Finance, or Business Insider. These are still top-tier publications, but may be more likely to accept your pitch due to differences in style and editorial focus.
- Gain industry recognition. Work on gaining visibility in your field to make your pitch more compelling. As mentioned, Entrepreneur magazine is likely to do their due diligence on you and your business before accepting your submission. So, ensure they find credibility-boosting stuff. For example, consider attending industry events or getting media coverage from other media outlets.
- Get involved in special projects. This can help you get a unique angle for your story and increase your chances of getting a feature.
FAQs
How often does Entrepreneur magazine come out?
Entrepreneur magazine comes out once a month, though digital articles are published on a more irregular, though typically daily basis.
How many people read Entrepreneur magazine?
According to the magazine’s own media kit, over 3.2 million people read Entreprenur. The site also gets 20 million unique monthly visitors.
What are the benefits of being featured in Entrepreneur?
The benefits of being featured in Entrepreneur include exposing your content and your brand to millions of readers, building credibility, and establishing authority in your industry. This can lead to new business opportunities, partnerships, greater brand awareness, and - eventually - sales.
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