Forum Link Building: The Ultimate Guide

You have heard of link building, but what is forum link building? Forum link building is the process of posting on online forums and including links to your website in your posts.

These links are not as powerful as contextual mentions from other sites, but they can help improve your website's search engine ranking because they show that your site is being talked about on other platforms.

This in turn helps build up your EAT (expertise, authoritativeness, and trust).

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There are many benefits to forum link building, including increased website traffic and improved search engine rankings.

However, before you start posting on forums, it's important to find the right ones for your business. You'll also want to budget some time for this activity, as it can be time-consuming.

But don't worry, we'll walk you through everything you need to know about forum link building so that you can get started with this useful SEO technique.

What is link building?

Link building is the process of acquiring links from other websites to your own. Links are important because they help search engines determine the quality and relevance of your site.

In general, the more high-quality links you have pointing to your site, the higher your site will rank in search results. Link building can be a time-consuming and challenging process, but it's essential for any website that wants to rank well in search engines.

There are many different strategies for link building, and the best approach often depends on the type of website you have.

However, some common tactics include creating and promoting compelling content, guest blogging, and niche edits. If you're serious about improving your website's search engine ranking, then link building should be a key part of your strategy.

What is forum link building?

A forum link building campaign is the process of creating content on forums and adding links back to your website from your posts.

This can be done by posting on existing threads, starting new threads, or on forum blogs. In order to be successful, you need to ensure that your links are placed on high-quality forums that are relevant to your niche.

Additionally, you should take care to add value to the conversation and avoid spamming the forum with links to your site. When done correctly, forum link building can be an effective way to build links and drive traffic to your website.

What Are the Benefits of a Forum Link Building Strategy?

Increased website traffic:

When people click on the links in your forum posts, they will be taken directly to your website. This can help increase the amount of traffic your site receives.

Improved search engine rankings:

Forum links are a valuable asset when it comes to SEO because they show that your site is being talked about on other platforms. This can help improve your site's search engine ranking and make it more visible to potential customers.

Forum links are not quite as effective as they were some years ago, but they can still serve to build up some authority and diversify your backlink profile.

Increased brand awareness:

If you're including links to your website in your forum posts, more people will become aware of your brand. This is especially true if you're active on forums that are relevant to your industry.

Builds relationships with customers:

Forum link building can help you build relationships with current and potential customers. By participating in discussions and offering helpful advice, you can position yourself as an expert in your field and establish trust with potential customers.

Generated leads

If you're regularly posting on forums, you may be able to generate leads for your business. For example, if you offer a product or service that could be helpful to someone who's struggling with a problem that's being discussed on a forum, you can reach out and offer assistance.

How to Find the Right Forums for Link Building?

Not all forums will be a good fit for your business and its products or services. When choosing which online communities to participate in, there are a few factors you'll want to consider, including:

The size of the forum:

A large forum will have more members and generate more traffic than a smaller one. However, a smaller forum may be more focused on specific topics, which could make it a better fit for your business.

this is an example of a forum that has lots of posts and activity

The number of active users:

You'll want to choose a forum that has a healthy number of active users so that you're not wasting your time posting in a ghost town. A good way to gauge this is by looking at the number of new posts made each day.

The relevance of the forum topics:

You should also make sure that the topics being discussed on the online communities are relevant to your industry. Otherwise, people aren't going to be interested in clicking through to your website even if you do post a well-written comment or thread starter.

Use Google search to find forums

The easiest way to find niche-relevant forums is to just use Google search. Head over to Google and search for "[keyword] + forum" and you should find yourself a decent list of forums you can start exploring.

Just make sure that you're only looking at forums that are relevant to your business and have a decent amount of activity. Once you've found a few good options, you can start diving in and participating in the conversations.

When you're looking for forums, try to find ones that have dofollow links. These are the links that will actually help your website's SEO. Nofollow links, on the other hand, don't pass along any link juice and are therefore less valuable.

search operators like these can yield good results for forums

How to effectively build forum links

1. Set up a profile

Before you start posting on forums, take some time to set up your profile. Choose a username that's professional and easy to remember, and fill out your profile information with care. If you're representing a business, consider adding a link to your website in your forum signature. However, resist the temptation to go overboard with the self-promotion; too much of it will just come across as spammy.

2. Find relevant threads and categories.

Once you've set up your profile, it's time to start finding relevant threads and categories to post in. Relevant threads are those where you can typically find your target audience.

A good way to do this is to search using strings such as "specific keyword +forum," "specific keyword +discussion board," or "specific keyword +message board." This will help you find forums that are related to your niche or industry.

Forum link building can be a great way to build relationships with customers and generate leads for your business. By participating in discussions and offering helpful advice, you can position yourself as an expert in your field and establish trust with potential customers. 

If you're regularly posting on forums, you may also be able to generate leads for your business by providing assistance to people who are struggling with problems that are being discussed on the forum search operators with keywords related to your niche.

3. Create a list of search strings

In the forum itself, you can set up alerts or search for certain keywords that are relevant to your business and niche.

This will help you pull up relevant threads without needing to sift through the otherwise hundreds or thousands of new posts that appear every single day.

4. Build up a reputation by providing helpful answers

Once you've found some relevant forums and threads, it's time to start posting! When you first get started, try to focus on providing helpful answers rather than promoting your website indiscriminately.

The more helpful and engaged you are, the more likely people will be to listen when you do have something valuable to say about your business or website. 

5. Tastefully link to your website's content where relevant

As you build up a reputation on the forums you're active on, you'll gradually be able to start linking to your own content where it's relevant and helpful.

However, resist the urge to just drop links without any context or explanation; this will likely just get you banned from the forums you're posting on. Most forums are tight-knit communities and they don't welcome spammy promotions.

Instead, only link to your content when it genuinely adds value for the people reading the thread.

In forum link building, you don't need to worry too much about relevant anchor text as you would with guest posts: forum links will generally be much more natural-looking.

6. Budget some time to post on forums

Forum link building can be a time-consuming activity, but it's important to budget some time for it if you want to see results.

How much time you spend will depend on how many forums you're active on and how often you post. Some industries are more forum-centered than others, so that will also be a factor in determining how much time you should spend link building.

For example, the DIY FPV drone and RC model industry has a really strong community on Reddit and on a forum called RCGroups.

If you were a part or model manufacturer, it would make sense for you to spend a lot of time on those forums because that's where your core customers hang out.

Here, you could announce your new products, interact with your customers as they use your products, and gain insights on how to improve your products as well.

Another industry that is heavily forum-centric is the automotive industry. There are a ton of forums for car enthusiasts of all types, so if you sell automotive parts or services, it would make sense to spend some time on those forums as well.

Link building with Reddit

Reddit is a social news site where users submit and vote on content. Think of it as a cross between a message board and a news aggregator. With over 330 million monthly active users, Reddit is one of the most popular websites in the world. 

How Does Reddit Work? 

Reddit is organized into subreddits, which are specific topic-based communities. For example, there is a subreddit for everything from NBA basketball to knitting. If you want to find relevant subreddits for your niche, simply do a quick Google search for “[your niche] subreddit”. 

How to Use Reddit for Link Building 

Now that we know what Reddit is and how it works, let’s look at how we can use it for link building. The first step is to find relevant subreddits in your niche and become an active participant.

This means commenting on threads and submitting your own original content. Over time, you will develop a reputation as an expert in your field and people will start to take notice. 

The advantage of Reddit is that if your post gets lots of upvotes, it can easily take off and drive a TON of traffic to your website.

You'll just need to have some way of capturing that traffic into prospects or leads(such as through an email opt-in).

When submitting your own content, be sure to include links back to your website or blog. These links can be placed in the body of your submission or in the comments section.

However, don’t go overboard with self-promotion as this will quickly turn people off and get you banned from subreddits. A good rule of thumb is to promote your own content once for every 10 pieces of content you submit that aren’t related to your website or blog. 

Link building with Quora

Quora is a Q&A platform where people can ask questions and get answers from experts in various fields. With over 300 million monthly users, it's no surprise that many people are turning to Quora for link building opportunities. Here are 3 ways you can use Quora to build links to your website:

Find relevant questions to answer

You can use the search bar on Quora to find questions that are relevant to your niche or area of expertise.

Once you've found a few good questions, take the time to write detailed, helpful answers. Include a link back to your website in your answer so that people can learn more about what you do. Just be sure not to "hard sell" your products or services—the key is to provide value and build trust.

Create a Question & Answer thread on your website

Another great way to use Quora for link building is to create a Q&A thread on your own website. This is a great way to show off your expert knowledge and attract attention from people who are already interested in what you do. Be sure to include a link back to your Q&A thread in your Quora profile so that people can easily find it.

Participate in Quora Spaces

Quora Spaces is a new feature that allows people with similar interests to connect and collaborate on topics they're passionate about.

Find a Space that's relevant to your business or create your own Space and invite others to join. Once you're a part of a Space, you can share articles, blog posts, and other content—including links back to your website. 

As far as link building strategies go, how much SEO benefit is there in forum link building?

Putting Yourself in Front of Prospective Customers and Solving Their Problems

One of the great things about forum marketing is that it puts you in front of prospective customers who might need your products or services.

For example, let's say you own an ecommerce store that sells outdoor gear. A quick search on Google for "outdoor gear forums" brings up a number of different results, including forums for hikers, campers, and hunters.

If you were to post on an active forum and provide helpful advice and information to users, there's a good chance that some of them would remember you the next time they were in the market for outdoor gear.

And if they were to see your website linked in your signature, they might just click through and check it out. 

Getting Mentions on an Industry-Relevant Forum Can Help Build Your EAT 

Another benefit of forum link building is that it can help you get mentions on an industry-relevant forum. This is helpful for two reasons. First, it helps build your EAT (expertise, authoritativeness, trustworthiness).

Second, it can send some targeted traffic your way if the forum post happens to rank well in search engine results pages (SERPs). 

For example, let's say you run a blog about health and wellness. On one of your forum posts, you give some tips on how to lead a healthier lifestyle. One of the members of the forum takes notice and decides to write a blog post about it.

They mention your name and website in the post and include a link to your site. Not only does this help build your EAT, but it also gives you a chance to get some targeted traffic from people who are interested in health and wellness topics. 

Scouring Forums Can Help You Find New Keywords and Topics to Target 

Finally, another benefit of forum link building is that it can help you find new keywords and topics to target. This is especially true if you're in a niche where things move quickly and change often (such as fashion or technology).

By scouring forums for mentions of new products or services, you can stay ahead of the curve and make sure that your website is ranking for the latest keywords and trends.


Forum link building is a great way to increase website traffic, improve search engine rankings, and build relationships with potential customers. However, before getting started, it's important to find the right forums for your business and budget some time for this activity.

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Written by
Shabbir Nooruddin

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