“To get EDU backlinks, simply comment on university blog posts and include your links.”—This is the technique that many people use to get EDU backlinks. If you have already used this technique, I’m sorry to break the news, but you’ve wasted your time.
Over the years, the dynamics of acquiring EDU links have changed, and in this article, we will tell you in steps how to get links from EDU sites.
EDU websites are not keen on advertising. So, you are more likely to get EDU links by pitching pages that offer value to students.
Educational institutions are not too invested in digital marketing and SEO; as a result, most of them are skeptical about or don’t see any interest in giving backlinks. The best way to convince them is to show them the link’s value for their students.
That’s why you should define which pages are EDU-friendly on your website. These are blog pages or company pages that contain resources or products that can help students. Here are some potential pages:
There are hundreds of EDU sites. You should drill down on the niche-relevant ones or ones that inspire value and trust.
The second step in the process is to identify educational institutions to collaborate with.
As a rule of thumb, you should strive to acquire your backlinks from world-class educational institutions that everybody respects, trusts, and values, like Harvard University. Ideally, the universities you target should have the following traits.
There is less value in getting featured on an EDU website outside your country or business reach. Think about it, what is the point of a student loan company from Nashville being featured on the website of the University of Alberta in Canada?
It’s always best to target universities related to your business area. For example, if you’re a SaaS company, it’ll be best to target Tech and Computer Science Colleges. Or, if you’re in the music or video production business, it’ll be best to target art schools.
A backlink from a strong reputation and highly-perceived educational institution is the Holy Grail when it comes to EDU link building. The higher the educational institution is perceived, the more value is attached to your company being mentioned on their website.
Interested in knowing what EDU sites we can help you get backlinks from? Check our portfolio here.
People employ many EDU link building strategies; you should focus on whitehat tactics that ensure value and quality backlinks.
Granted, EDU link building is not a given. It is much easier to reach out to a company with a more thorough grasp of content marketing and SEO for link building. Due to the hassle of getting an EDU backlink, many people choose to leave links in the comments on EDU websites.
Getting backlinks from comment sections indicates that the company does not care about adding any real value to the EDU site or is simply doing it as part of some blackhat SEO strategy. Even worse, these strategies only get them nofollow backlinks.
Now, here are a few of the strategies you can use to get quality EDU backlinks from even the best universities.
Scholarship link building is one of the most effective to acquire a backlink from an EDUcational institution. It involves creating scholarships for students, getting the institution to list them on their site, and linking back to your site. Since the scholarships benefit students, the institution will gladly (almost all the time) list them on their website and refer to you as the donor, granting you an EDU link for very little time and money.
Here is a list of companies of scholarships on the University of Nebraska-Lincoln site.
This approach involves reaching out to the target EDU institution and letting them know that their staff or students are eligible for a discount, a deal, or a gift campaign.
As they display the deals on their website, they’ll have to link to your site as a way to reach out to you, and that’s the EDU backlink you get. It needs to be natural.
Here are a few examples from the University of South Florida.
This approach involves interviewing a faculty or staff member and hosting the interview content on your site.
Most likely, the university will be happy to promote their employee or student by talking about the interview on their website. And that’s where the backlinks will come from.
Here is an example.
Also, relevance is key here. The people you choose for the interview need to be relevant to your business.
Most EDUcational institutions have a resource page they refer students to. Typically, the resource page consists of links to resources and their descriptions to give a clear indication of the help these resources provide.
Here is an example from the Northeast College Community.
Based on your area of expertise, you can create quality content that can be used as a resource on the university website. You contact the university and ask them to list your resource. Which they will always be happy to add, as long as the content adds value to their students.
Create outreach campaigns that ensure opens, clicks, and responses.
By this step of the process, here are the things you should already have figured out:
So the next step is to contact the web admins of the EDU site to make the proposal.
Of course, the University President or the College Director is not the right person to contact for this. You should identify the person with authority to grant you the backlink. Then use software like Hunter to obtain and authenticate their email address. Simply head to Hunter.io and paste their name and their university and college’s URL.
To verify the email address, you can use Hunter’s Email Verifier.
Next, you can move on to writing your outreach email.
Here are some tactics we use to make sure we write quality emails that compel the prospect to open and read them.
Personalization allows you to show prospects that you’ve taken the time to research them, consider their interests, and ensure that you’re making a valuable offer. It allows you to strike a chord with the prospect and get them to accept the offer.
Here’s something you shouldn’t do:
The strategy here is to make the offer about the prospect. Think about it; the prospect doesn’t care if you get a backlink or not. All they care about is what you bring to the table.
All they care about is how your link helps their students. That’s the point we focus on. We strive to create email copy that speaks to the value you bring to their table and how it helps their faculties.
In our experience, most people don’t respond to the very first email regarding conversions. Preparing follow-up emails gives us extra chances to get a reply and potentially get the backlinks.
Ensure you get a natural link placement.
It may occur that an EDU site gives you a backlink, but the anchor text is wrong. So, always check the pages of your target to make sure there are no omissions or errors. Then, every now and then, check that the links are still live and that they are not removed.
We can get you high-quality backlinks from many websites naturally and efficiently, including top EDUs. We use our 12-Point Quality Check framework to ensure the links will have a high impact and last forever.
Becoming a Forbes' contributor was easy 10 years ago. Now only 5 tactics work. Find out what they are here.
Can you really create a scholarship to earn cheap EDU backlinks? We investigate the pros and cons of scholarship link building.
Talk to our link building team to see how we can help.