![210+ Best SEO Keywords For Real Estate [Free Spreadsheet]](/images/blog/best-seo-keywords-for-real-estate.webp)
Let’s cut right to the chase: we’ve selected over 200 best SEO keywords for real estate for you.
You can find them below and/or make a copy of a free spreadsheet that already contains all of them. The spreadsheet will give you a high-level overview of all your target keywords + help you monitor your real estate SEO efforts.
Before we get to that, though, let’s see why you should optimize your website for real estate keywords in the first place. You should know what results to expect, right?
So let's get to it!
Contents
Why Optimize Your Website For Real Estate Keywords
Optimizing your website for real estate SEO keywords helps you:
- Increase your visibility in search engines, like Google, Bing, or DuckDuckGo,
- Increase organic traffic on your website,
- Potentially get referral traffic, and, most importantly,
- Attract clients, i.e., users who are already interested in your real estate services or are looking to buy/sell/rent property.
As an example, consider the top-ranking results for the keyword “buying a vacation home:”
These top-ranking pages attract the most users typing in this specific keyword into Google. And that means they also have higher chances of converting more people into clients - which is probably your end goal, too.
For further proof of how important SEO is, consider these statistics:
- According to one source, 41% of buyers begin their home-buying process by searching online, while 95% of them use online tools in the search process.
- Other sources say that 92% of homebuyers search for homes online.
- In real estate, the conversion rate for organic search is 3.2% – significantly higher than the conversion rate for paid search (1.5%), email (1.4%), and referral marketing (1.3%).
With that in mind, let’s see how you can attract more traffic through organic search.
210+ Best SEO Keywords For Real Estate
Below, we’ve extracted over 210 SEO keywords you can use on your real estate website. Some of these will be a better fit for informational, while others will work better for commercial pages.
Some keywords, like “real estate near me,” may require a different approach. Instead of adding them word-by-word to your website, you can consider investing in local SEO (especially off-page local SEO).
Consider consulting an SEO expert or a professional link building agency if you need more help or information.
General Real Estate Keywords
Let’s kick this off by looking at high-level real estate SEO keywords.
These keywords typically have high difficulty, which means you probably won’t be able to rank for them without quality backlinks and high authority.
Still, that’s not to say you shouldn’t target them. However, we highly suggest you do so by combining great content with great off-page SEO:
- real estate
- real estate near me
- real estate for sale
- real estate to buy
- real estate for rent
- real estate appraisal
- real estate listings
- real estate agent
- real estate broker
- listing agent
- buyer’s agent
- realtor
- commercial real estate
- residential real estate
- open house
- property showing
- real estate closing
Real Estate Lead Generation Queries
As the name suggests, lead generation queries can help you generate leads - i.e., attract, identify, and cultivate clients. Here are some such SEO keywords for real estate:
- contact a realtor
- when to contact a realtor to sell your house
- when should you contact a realtor to buy a house
- free realtor near me
- real estate agent tax deductions checklist
- new real estate agent checklist
- real estate due diligence checklist
- real estate buyer agent checklist
- real estate checklist for buyers
- realtor consultation
- realtor consultation fee
- realtor buyer consultation
- real estate selling fees
- home selling real estate services
- free home appraisal
- home value estimator
- free home valuation
- free home valuation calculator
Some of these may be a better choice for blog posts, while others - like “free home valuation” - may be a better fit for static pages.
Real Estate Buyer Queries
These SEO keywords will help you attract people looking to buy property - whether it’s a house, an apartment, a mobile home, or something else:
- home for sale
- home for sale near me
- mobile home for sale
- tiny home for sale
- mobile home with land for sale
- mobile homes for sale with property
- apartment complex for sale
- apartment buildings for sale
- apartment for sale
- # unit apartment building for sale
- house for sale
- house for sale near me
- # story house for sale
- # bedroom house for sale
- houseboats for sale
- lake house for sale
- buying a home for the first time
- steps to buying a home
- risks of buying a short sale home
- grants for buying a home
- buying a vacation home
- first time home buyer programs
- tax benefits of owning a home
- buying a house without a realtor
- home warranty when buying a house
- buying a home checklist
- hidden costs of buying a home
- buying a second home to rent
- risks of buying a manufactured home
- how can i buy a second home without selling my first
These keywords can also be way more specific. For example, they can specify that a house must also have a pool or a gym. We’ll give you more specific iterations of these keywords below.
Also, note that some of these keywords have higher buying intent than others (e.g., “# story house for sale” vs. “steps to buying a home”). Take this into account when planning your content.
Real Estate Seller Queries
These SEO keywords for real estate encompass queries that target sellers.
Target them if you want to sell your services to people selling or looking to sell their property:
- selling real estate
- how to choose a real estate agent for selling
- how much does it cost to sell a house
- selling real estate without a realtor
- home sale calculator
- real estate selling tips
- home selling tips
- questions to ask realtor when selling
- can you switch realtors as a seller
- what to expect from your realtor when selling
- should i sell my house to an investor
- selling real estate taxes
- is selling real estate worth it
- how to sell a house fast
- selling my home as is
- selling my home for cash
- how much will i make selling my home
- how to sell your house
- how will medicaid know if i sell my house
- how to sell your house and buy a new one
- should i get an appraisal before selling my house
- why isnt my home selling
Real Estate Renting Queries
Real estate renting queries are SEO keywords that focus on renting (out) a property.
Target them if you want to work with renters:
- how to rent a home
- how to rent out your house
- homes for rent with bad credit
- how much does it cost to rent a mobile home
- rent to own
- how to rent a vacation home
- can i buy a house and rent it out immediately
- how to find a home to rent
- how to find rental properties
- how much does it cost to rent a home
- how to list a home for rent
- how long does it take to rent a home
- how much to charge for rent
- late fee for rent
- how much rent to charge for a room
- how much rent to charge for commercial property
- how much to charge for pet rent
- how much to charge roommate for rent
- best way to find renters
- tenants rights
Real Estate Insurance Queries
Real estate insurance keywords may or may not be a good choice for you, depending on the services you provide.
However, even if you don’t provide insurance yourself (or don’t work with insurers), you can still consider targeting these keywords to provide valuable information to potential prospects. Offering free value upfront may help you eventually turn them into clients.
- tenants insurance
- how does homeowners insurance work if someone gets hurt on your property
- what does home insurance cover
- how much does home insurance cost
- how does home insurance work
- what is property insurance
- renters insurance
Top Lists Keywords
Top lists keywords are real estate-related keywords that can make for great listicles.
They’re typically searched for by users with high buying intent:
- best real estate agents
- best real estate agents near me
- america's best real estate agents
- best home selling real estate agents
- best ways to sell a mobile home
- best ways to sell a home
- best real estate brokers near me
- top real estate companies
- top commercial real estate companies
- top real estate investment companies
- top real estate development companies
- top luxury real estate companies
- best places to invest in real estate
- best way to invest in real estate
- best real estate to invest in
- best way to invest in real estate with little money
- best books on real estate investing
- best commercial real estate books
- best cities for luxury real estate
- best selling real estate agents near me
- top selling real estate agents
- top gated retirement communities
Specific Property Keywords
Let’s now look at some real estate SEO keywords that leverage highly specific descriptors.
Such keywords could lead to higher conversion rates than more general keywords, as the buyer knows exactly what they’re looking for. If you can deliver that, you’re very likely to close the deal:
- tiny home with a gym
- fixer upper lake house for sale
- # bedroom mobile home for sale
- home with pool for sale
- home with indoor pool for sale
- cheap beach houses for sale
- cheap abandoned houses for sale
- cheap old houses
- cheap fixer upper houses for sale
- old farm house for sale
- modern farm house for sale
- house for sale with garden
- house with jacuzzi for sale
- gated community home for sale
- home for sale with detached guest house
- vacation home rentals with game room
- home for sale with tennis court
- home with basketball court for sale
Reviews and Comparison Keywords
Reviews and comparison keywords focus on comparing/reviewing usually multiple different options, such as buying versus renting a home.
These keywords can be a good fit for both informational and commercial pages, depending on the user intent and how you personally want to target them:
- real estate broker vs agent
- buying vs renting a home
- building vs buying a home
- real estate agent vs broker vs realtor
- apartment vs house
- renting a house vs apartment
- tiny house vs apartment
- real estate agent reviews
- premium properties real estate services reviews
- fsbo vs realtor
- fsbo vs realtor statistics
- selling home to investor vs realtor
- benefits of renting your home vs selling
- reverse mortgage vs selling home
- appraisal of home vs selling price
- selling your home through wholesalers vs realtors
- online home selling vs. traditional realtors
- refinance vs selling home
- buying a new construction home vs existing
- buying a mobile home vs house
- buying land vs buying a home
- buying new home vs old home
- buying a home cash vs mortgage
- earnest money vs due diligence
For example, you can target “buying vs renting a home” with an informative blog post, but also a tool that allows users to calculate and compare total long-term costs.
Common Real Estate Questions
Here are some real estate questions that buyers, sellers, investors, etc. frequently type into search engines:
- what are closing costs
- what is earnest money
- what are the current mortgage rates
- what is a buyer's market
- should i order a home inspection
- what are typical closing costs
- what closing costs are tax deductible
- what percentage is earnest money
- what is a short sale in real estate
- what is commercial real estate
- how do real estate agents get paid
- how to buy commercial real estate
- how to get a commercial real estate loan
- how to value commercial real estate
- how to buy a foreclosed home
These questions make for great keywords to target with informational pages, such as blog posts.
Trending Real Estate Keywords
Other keywords you can target include currently-trending real estate keywords - i.e., keywords users increasingly search for in recent days, weeks, or months. You can find such keywords using specialized tools, such as Google Trends (free).
Here are some such keywords:
- new real estate rules
- real estate commission changes
- real estate investment trusts
- buying a home in 2024
- 121 home sale exclusion
- high-end rentals
- high-end property listings
- luxury home rentals
- eco-friendly luxury homes
- beachfront property listings
- luxury vacation homes
- historic luxury estates
- exclusive real estate opportunities
- exclusive penthouses for sale
- exclusive gated communities
You can find more yourself by entering different seed keywords into tools like Google Trends. Make sure to adjust the location according to the audience you want to target.
BONUS: Local SEO Keywords For Real Estate
In recent years, we’ve seen a significant uptick in “hyperlocal searches” in real estate.
Many users leverage Google’s geo-location abilities by typing in “[keyword] near me” and relying on the search engine to determine where they are and which properties to show them based on their location.
That’s why, as we’ve already mentioned, you also want to invest in local SEO in order to rank for keywords such as “rentals near me,” “realtor near me,” etc. This can be done through building local-specific backlinks and a robust Google Business profile.
Other users, however, are still typing in their desired location themselves. This is especially true when they’re looking for a property or a realtor that isn’t necessarily ‘near them.’
In this case, you can expect to see keywords such as “home for sale in california” or “apartment for sale in new york.”
To optimize your content for such keywords, simply add the location next to the keywords you’re targeting.
Here are some examples to get you started:
- home for sale in [state/city]
- apartment for sale in [state/city]
- buying a home in [state/city]
- selling a home in [state/city]
- best real estate agents [state/city]
- top gated communities in [state/city]
It’s ultimately up to you which location-specific word you’ll use. It will also, of course, depend on where the actual property or your agents are located.
Get Your Free Real Estate Keywords Spreadsheet
Want to have these keywords in one place? We’ve collected them for you in this easy-to-use spreadsheet. Use it to track the keywords you’re targeting with specific pages on your website.
Feel free to tailor it to your needs. For example, consider adding positions in the SERPs or monthly traffic.
How Can A Real Estate Company Use SEO Keywords?
So, how is SEO used in real estate? And how can you use the keywords we’ve listed for you above?
Well, as mentioned, one way is to create unique pages that target different keywords.
For example, “when to contact a realtor to sell your house” is a great keyword to target with an informative blog post. The keyword “commercial real estate,” on the other hand, may be a better fit for a static page on your website showing listings of commercial property.
Either way, here’s what the process usually looks like:
- First, you need to create unique pages that target your chosen keywords. To do so, use the exact keyword you want to target multiple times in your content and cover topics that are relevant to that keyword.
- Next, publish the pages on your site. Make sure they are indexed if you want to show up in the SERPs and get organic traffic.
- Finally, add the URLs of these pages to the spreadsheet above ^. This will help you track your progress.
However, as mentioned, some of these keywords - especially the more general ones with high buying intent, such as commercial or residential real estate for sale - may be very difficult to rank for without quality real estate backlinks.
By 'quality backlinks,' we mean:
- backlinks that are relevant to your niche, i.e., coming from sites with topical authority in real estate
- backlinks that come from sites with high DA or DR scores.
So, for best results, combine on-page SEO with off-page SEO.
Also, don’t forget to monitor your results. You can do so with tools like Google Analytics 4 (GA4), Google Search Console (GSC), or third-party tools like Semrush and Ahrefs.
How To Choose The Right Real Estate Keywords
Finally, consider which real estate keywords you should target.
Ask yourself the following questions:
- Can I create and offer high-quality content for this keyword?
- Is this keyword relevant to my business? Will it bring me the audience I want to attract?
- Can I realistically rank for this keyword? - To assess this, we recommend checking a keyword’s difficulty score and looking at the current search results for this keyword. If you’re competing against high-authority sites, you’ll probably need to build backlinks.
- How will I convert traffic with this keyword? - With keywords of high commercial intent, you can expect immediate conversions. With keywords of high informative intent, you should consider designing a more long-term lead nurturing campaign.
Once you settle on a keyword, consider also which type of content you should create to target it.
As we’ve already mentioned, some keywords are a better fit for commercial (e.g., listings), while others are a better fit for informational pages (e.g., blog posts).
This depends on the user intent behind typing a keyword into a search engine.
To determine the user intent, you can use common sense (“why would someone search for this? what are they expecting to find?”), as well as look at the current search results for your keyword.
For example, the top-ranking search results for “commercial real estate for sale new york” include property listings:
This tells us that the user intent here is likely commercial (and not informative).
With that in mind, you shouldn’t try to create blog posts targeting this keyword, as it wouldn’t be effective. Instead, optimize your listing page for this keyword.
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