210+ Best SEO Keywords For Real Estate [Free Spreadsheet]

Why Optimize Your Website For Real Estate Keywords

Optimizing your website for real estate SEO keywords helps you: 

• Increase your visibility in search engines, like Google, Bing, or DuckDuckGo,
• Increase organic traffic on your website,
• Potentially get referral traffic, and, most importantly,
• Attract clients, i.e., users who are already interested in your real estate services or are looking to buy/sell/rent property. 

As an example, consider the top-ranking results for the keyword “buying a vacation home:”

These top-ranking pages attract the most users typing in this specific keyword into Google. And that means they also have higher chances of converting more people into clients — which is probably your end goal, too. 

For further proof of how important SEO is, consider these statistics:

• According to one source, 41% of buyers begin their home-buying process by searching online, while 95% of them use online tools in the search process.
• Other sources say that 92% of homebuyers search for homes online.
• In real estate, the conversion rate for organic search is 3.2% – significantly higher than the conversion rate for paid search (1.5%), email (1.4%), and referral marketing (1.3%).

With that in mind, let’s see how you can attract more traffic through organic search.

210+ Best SEO Keywords For Real Estate 

Below, we’ve extracted over 210 SEO keywords you can use on your real estate website. Some of these will be a better fit for informational, while others will work better for commercial pages. 

Some keywords, like “real estate near me,” may require a different approach. Instead of adding them word-by-word to your website, you can consider investing in local SEO (especially off-page local SEO).

Consider consulting an SEO expert or a professional link building agency if you need more help or information.

General Real Estate Keywords

Let’s kick this off by looking at high-level real estate SEO keywords. 

These keywords typically have high difficulty, which means you probably won’t be able to rank for them without quality backlinks and high authority. 

Still, that’s not to say you shouldn’t target them. However, we highly suggest you do so by combining great content with great off-page SEO: 

1. real estate
2. real estate near me
3. real estate for sale
4. real estate to buy
5. real estate for rent
6. real estate appraisal
7. real estate listings
8. real estate agent
9. real estate broker
10. listing agent
11. buyer’s agent
12. realtor
13. commercial real estate
14. residential real estate
15. open house
16. property showing
17. real estate closing

Real Estate Lead Generation Queries

As the name suggests, lead generation queries can help you generate leads — i.e., attract, identify, and cultivate clients. Here are some such SEO keywords for real estate: 

18. contact a realtor
19. when to contact a realtor to sell your house
20. when should you contact a realtor to buy a house
21. free realtor near me
22. real estate agent tax deductions checklist
23. new real estate agent checklist
24. real estate due diligence checklist
25. real estate buyer agent checklist
26. real estate checklist for buyers
27. realtor consultation
28. realtor consultation fee
29. realtor buyer consultation
30. real estate selling fees
31. home selling real estate services
32. free home appraisal
33. home value estimator
34. free home valuation
35. free home valuation calculator

Some of these may be a better choice for blog posts, while others — like “free home valuation” — may be a better fit for static pages.

Real Estate Buyer Queries

These SEO keywords will help you attract people looking to buy property — whether it’s a house, an apartment, a mobile home, or something else: 

36. home for sale
37. home for sale near me
38. mobile home for sale
39. tiny home for sale
40. mobile home with land for sale
41. mobile homes for sale with property
42. apartment complex for sale
43. apartment buildings for sale
44. apartment for sale
45. # unit apartment building for sale
46. house for sale
47. house for sale near me
48. # story house for sale
49. # bedroom house for sale
50. houseboats for sale
51. lake house for sale
52. buying a home for the first time
53. steps to buying a home
54. risks of buying a short sale home
55. grants for buying a home
56. buying a vacation home
57. first time home buyer programs
58. tax benefits of owning a home
59. buying a house without a realtor
60. home warranty when buying a house
61. buying a home checklist
62. hidden costs of buying a home
63. buying a second home to rent
64. risks of buying a manufactured home
65. how can i buy a second home without selling my first

These keywords can also be way more specific. For example, they can specify that a house must also have a pool or a gym. We’ll give you more specific iterations of these keywords below.

Also, note that some of these keywords have higher buying intent than others (e.g., “# story house for sale” vs. “steps to buying a home”). Take this into account when planning your content.

Real Estate Seller Queries

These SEO keywords for real estate encompass queries that target sellers. 

Target them if you want to sell your services to people selling or looking to sell their property:

66. selling real estate
67. how to choose a real estate agent for selling
68. how much does it cost to sell a house
69. selling real estate without a realtor
70. home sale calculator
71. real estate selling tips
72. home selling tips
73. questions to ask realtor when selling
74. can you switch realtors as a seller
75. what to expect from your realtor when selling
76. should i sell my house to an investor
77. selling real estate taxes
78. is selling real estate worth it
79. how to sell a house fast
80. selling my home as is
81. selling my home for cash
82. how much will i make selling my home
83. how to sell your house
84. how will medicaid know if i sell my house
85. how to sell your house and buy a new one
86. should i get an appraisal before selling my house
87. why isnt my home selling

Real Estate Renting Queries

Real estate renting queries are SEO keywords that focus on renting (out) a property. 

Target them if you want to work with renters: 

88. how to rent a home
89. how to rent out your house
90. homes for rent with bad credit
91. how much does it cost to rent a mobile home
92. rent to own
93. how to rent a vacation home
94. can i buy a house and rent it out immediately
95. how to find a home to rent
96. how to find rental properties
97. how much does it cost to rent a home
98. how to list a home for rent
99. how long does it take to rent a home
100. how much to charge for rent
101. late fee for rent
102. how much rent to charge for a room
103. how much rent to charge for commercial property
104. how much to charge for pet rent
105. how much to charge roommate for rent
106. best way to find renters
107. tenants rights

Real Estate Insurance Queries

Real estate insurance keywords may or may not be a good choice for you, depending on the services you provide. 

However, even if you don’t provide insurance yourself (or don’t work with insurers), you can still consider targeting these keywords to provide valuable information to potential prospects. Offering free value upfront may help you eventually turn them into clients.

108. tenants insurance
109. how does homeowners insurance work if someone gets hurt on your property
110. what does home insurance cover
111. how much does home insurance cost
112. how does home insurance work
113. what is property insurance
114. renters insurance

Top Lists Keywords

Top lists keywords are real estate-related keywords that can make for great listicles. 

They’re typically searched for by users with high buying intent:

115. best real estate agents
116. best real estate agents near me
117. america's best real estate agents
118. best home selling real estate agents
119. best ways to sell a mobile home
120. best ways to sell a home
121. best real estate brokers near me
122. top real estate companies
123. top commercial real estate companies
124. top real estate investment companies
125. top real estate development companies
126. top luxury real estate companies
127. best places to invest in real estate
128. best way to invest in real estate
129. best real estate to invest in
130. best way to invest in real estate with little money
131. best books on real estate investing
132. best commercial real estate books
133. best cities for luxury real estate
134. best selling real estate agents near me
135. top selling real estate agents
136. top gated retirement communities

Specific Property Keywords

Let’s now look at some real estate SEO keywords that leverage highly specific descriptors. 

Such keywords could lead to higher conversion rates than more general keywords, as the buyer knows exactly what they’re looking for. If you can deliver that, you’re very likely to close the deal: 

137. tiny home with a gym
138. fixer upper lake house for sale
139. # bedroom mobile home for sale
140. home with pool for sale
141. home with indoor pool for sale
142. cheap beach houses for sale
143. cheap abandoned houses for sale
144. cheap old houses
145. cheap fixer upper houses for sale
146. old farm house for sale
147. modern farm house for sale
148. house for sale with garden
149. house with jacuzzi for sale
150. gated community home for sale
151. home for sale with detached guest house
152. vacation home rentals with game room
153. home for sale with tennis court
154. home with basketball court for sale

Reviews and Comparison Keywords

Reviews and comparison keywords focus on comparing/reviewing usually multiple different options, such as buying versus renting a home. 

These keywords can be a good fit for both informational and commercial pages, depending on the user intent and how you personally want to target them: 

155. real estate broker vs agent
156. buying vs renting a home
157. building vs buying a home
158. real estate agent vs broker vs realtor
159. apartment vs house
160. renting a house vs apartment
161. tiny house vs apartment
162. real estate agent reviews
163. premium properties real estate services reviews
164. fsbo vs realtor
165. fsbo vs realtor statistics
166. selling home to investor vs realtor
167. benefits of renting your home vs selling
168. reverse mortgage vs selling home
169. appraisal of home vs selling price
170. selling your home through wholesalers vs realtors
171. online home selling vs. traditional realtors
172. refinance vs selling home
173. buying a new construction home vs existing
174. buying a mobile home vs house
175. buying land vs buying a home
176. buying new home vs old home
177. buying a home cash vs mortgage
178. earnest money vs due diligence

For example, you can target “buying vs renting a home” with an informative blog post, but also a tool that allows users to calculate and compare total long-term costs. 

Common Real Estate Questions

Here are some real estate questions that buyers, sellers, investors, etc. frequently type into search engines:

179. what are closing costs
180. what is earnest money
181. what are the current mortgage rates
182. what is a buyer's market
183. should i order a home inspection
184. what are typical closing costs
185. what closing costs are tax deductible
186. what percentage is earnest money
187. what is a short sale in real estate
188. what is commercial real estate
189. how do real estate agents get paid
190. how to buy commercial real estate
191. how to get a commercial real estate loan
192. how to value commercial real estate
193. how to buy a foreclosed home

These questions make for great keywords to target with informational pages, such as blog posts.

Trending Real Estate Keywords

Other keywords you can target include currently-trending real estate keywords — i.e., keywords users increasingly search for in recent days, weeks, or months. You can find such keywords using specialized tools, such as Google Trends (free).

Here are some such keywords: 

194. new real estate rules
195. real estate commission changes
196. real estate investment trusts
197. buying a home in 2024
198. 121 home sale exclusion
199. high-end rentals
200. high-end property listings
201. luxury home rentals
202. eco-friendly luxury homes
203. beachfront property listings
204. luxury vacation homes
205. historic luxury estates
206. exclusive real estate opportunities
207. exclusive penthouses for sale
208. exclusive gated communities

You can find more yourself by entering different seed keywords into tools like Google Trends. Make sure to adjust the location according to the audience you want to target.

BONUS: Local SEO Keywords For Real Estate

In recent years, we’ve seen a significant uptick in “hyperlocal searches” in real estate. 

Many users leverage Google’s geo-location abilities by typing in “[keyword] near me” and relying on the search engine to determine where they are and which properties to show them based on their location.

That’s why, as we’ve already mentioned, you also want to invest in local SEO in order to rank for keywords such as “rentals near me,” “realtor near me,” etc. This can be done through building local-specific backlinks and a robust Google Business profile.

Other users, however, are still typing in their desired location themselves. This is especially true when they’re looking for a property or a realtor that isn’t necessarily ‘near them.’

In this case, you can expect to see keywords such as “home for sale in california” or “apartment for sale in new york.” 

To optimize your content for such keywords, simply add the location next to the keywords you’re targeting. 

Here are some examples to get you started: 

209. home for sale in [state/city]
210. apartment for sale in [state/city]
211. buying a home in [state/city]
212. selling a home in [state/city]
213. best real estate agents [state/city]
214. top gated communities in [state/city]

It’s ultimately up to you which location-specific word you’ll use. It will also, of course, depend on where the actual property or your agents are located. 

Get Your Free Real Estate Keywords Spreadsheet

Want to have these keywords in one place? We’ve collected them for you in this easy-to-use spreadsheet. Use it to track the keywords you’re targeting with specific pages on your website. 

Feel free to tailor it to your needs. For example, consider adding positions in the SERPs or monthly traffic.

How Can A Real Estate Company Use SEO Keywords? 

So, how is SEO used in real estate? And how can you use the keywords we’ve listed for you above? 

Well, as mentioned, one way is to create unique pages that target different keywords. 

For example, “when to contact a realtor to sell your house” is a great keyword to target with an informative blog post. The keyword “commercial real estate,” on the other hand, may be a better fit for a static page on your website showing listings of commercial property.

Either way, here’s what the process usually looks like: 

• First, you need to create unique pages that target your chosen keywords. To do so, use the exact keyword you want to target multiple times in your content and cover topics that are relevant to that keyword. 
• Next, publish the pages on your site. Make sure they are indexed if you want to show up in the SERPs and get organic traffic.
• Finally, add the URLs of these pages to the spreadsheet above ^. This will help you track your progress.

However, as mentioned, some of these keywords — especially the more general ones with high buying intent, such as commercial or residential real estate for sale — may be very difficult to rank for without quality real estate backlinks.

By 'quality backlinks,' we mean:

• backlinks that are relevant to your niche, i.e., coming from sites with topical authority in real estate
• backlinks that come from sites with high DA or DR scores.

So, for best results, combine on-page SEO with off-page SEO. 

Also, don’t forget to monitor your results. You can do so with tools like Google Analytics 4 (GA4), Google Search Console (GSC), or third-party tools like Semrush and Ahrefs. 

How To Choose The Right Real Estate Keywords

Finally, consider which real estate keywords you should target. 

Ask yourself the following questions: 

• Can I create and offer high-quality content for this keyword? 
• Is this keyword relevant to my business? Will it bring me the audience I want to attract? 
• Can I realistically rank for this keyword? — To assess this, we recommend checking a keyword’s difficulty score and looking at the current search results for this keyword. If you’re competing against high-authority sites, you’ll probably need to build backlinks.
• How will I convert traffic with this keyword? — With keywords of high commercial intent, you can expect immediate conversions. With keywords of high informative intent, you should consider designing a more long-term lead nurturing campaign. 

Once you settle on a keyword, consider also which type of content you should create to target it. 

As we’ve already mentioned, some keywords are a better fit for commercial (e.g., listings), while others are a better fit for informational pages (e.g., blog posts). 

This depends on the user intent behind typing a keyword into a search engine. 

To determine the user intent, you can use common sense (“why would someone search for this? what are they expecting to find?”), as well as look at the current search results for your keyword.

For example, the top-ranking search results for “commercial real estate for sale new york” include property listings:

This tells us that the user intent here is likely commercial (and not informative). 

With that in mind, you shouldn’t try to create blog posts targeting this keyword, as it wouldn’t be effective. Instead, optimize your listing page for this keyword.

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