Tiered Link Building: Master the Fast-Track Strategy to Boosting Your SEO

What Is Tiered Link Building?

Tiered link building is a link building strategy that entails building backlinks to your backlinks. 

Essentially, it involves creating multiple layers of backlinks to strengthen them:

• Tier 2 backlinks strengthen Tier 1 backlinks
• Tier 3 backlinks strengthen Tier 2 backlinks, and so on.

The Link Building Tiers

Tier 1 Links

• Tier 1 links typically have (or should have) high authority.

A first-tier link points directly from an external website to your main website. There are no intermediate links between first-tier links and your site.

Most people who build links build only tier one links.

Tier 2 Links

• Tier 2 links typically have (or should have) medium authority.

Tier two links point to a page linking to your main website.

Let's say your page is https://widgets.com/best-widgets/

You then get a guest post from https://widgetmaniac.com/how-to-buy-a-widget/. This is your first-tier link.

Then, you build a tiered link from https://technopeoples.com/have-you-heard-of-widgets/ to your guest post on https://widgetmaniac.com/. This is your second-tier link.

This page has many links pointing to it

Tier 3 Links

• Tier 3 links typically have the lowest authority.

Third-tier links take tiered link building one step further and build links to your second-tier links, effectively pushing even more link juice your way.

Building so many links, however, can be quite expensive.

Tiered Link Building — Example

You’ve noticed that your money pages (like product pages) need backlinks. 

You build Tier 1 backlinks to them. 

However, the keywords you’re targeting are highly competitive, and the backlinks you’ve initially built haven’t really moved the needle. 

To strengthen them, you can build new Tier 2 backlinks to your Tier 1 links. 

If your content needs further push, you can also build Tier 3 links to your Tier 2 links, and so on.

Here’s what the structure of your tiered links may look like in that case:

• Tier 1 links: 
  • A link from a guest post
  • A link from Yahoo Finance
• Tier 2 links:
  • A link from a Reddit post to your guest post
  • A link from a tool directory to your guest post
• Tier 3 links:
  • A link from a blog comment to your tool directory listing 
  • A link from a low-quality website to your Reddit post

Does Tiered Link Building Work After the Penguin Update?

Short answer: Yes, tiered link building still works even after the Penguin update.

Long answer: The Penguin algorithm update was first launched way back in 2012 and was specifically designed to mitigate the effects of manipulative and black hat link building practices. 

The algorithm has been updated and refreshed several times since 2012 and was followed by other similar core updates.

Even the more recent March Core update, which primarily set out to reduce low-quality content (not low-quality links), still affected the impact of spammy link building tactics. 

With that said, tiered link building still works when done well.

The key here is to build links in a smart way — which entails diversifying your link sources, choosing higher-authority pages, paying attention to link velocity, and other things that we’ll discuss in more depth below.

If you want to be sure that you’re building the right links, work with a trustworthy link provider (like us).

Benefits of Tiered Link Building

Search engines like Google consider links to be a significant ranking factor, and pages with strong backlinks tend to rank higher in search engine results pages than pages with fewer backlinks.

More Powerful Backlinks

The most significant benefit of using a tiered link building strategy is that your existing backlinks become stronger, funneling more link juice to your money pages.

Most of the guest posts and features you land on external sites end up having very few links going to themselves, meaning you'll have to rely only on the relevance of the website/article and the domain authority of the linking domain to funnel the link juice.

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In very rare cases, you'll manage to score a link on a page that has lots of linking domains to it already.

But if your primary link building method is guest posting, it's doubtful that the guest post will receive any natural backlinks later on in its life.

By manually building tiered links, you'll make your linking pages much stronger, sending stronger ranking signals via your second tier links to your first tier links.

More Discoverable Pages

Tiered link building also gives search engine spiders more opportunities to end up on your website and specific pages:

• Tier 1 backlinks ‘lead’ the spiders in the direction of your website
• Tier 2 backlinks direct the spiders toward your Tier 1 site, which further leads to your website
• Tier 3 backlinks lead to your Tier 2 site, which leads to your Tier 1 site, which leads to your original website 🙂

It can sound confusing, but it’s actually really simple. 

More backlinks from various sources = higher discoverability, faster indexing, and higher rankings.

More Natural Backlinks

Most link building tactics are grey hat, whether you like it or not. That's because Google firmly states that any attempt to manipulate search rankings are against their webmaster guidelines, so even if you score an otherwise "white hat link," it's still an attempt at manipulation!

The biggest pitfall to avoid when trying to make links look "natural" is to make sure that your links don't have a specific type of footprint where they're easily identifiable.

For example, if all of your links are exclusively guest posts, then that's a footprint that Google can easily detect. This is because your links are coming from shorter articles on multiple websites and those articles have very few internal and external links pointing to them.

By building tiered links, you can dampen the footprint by building external links to your first tier links, making the guest post look more natural.

So instead of seeming like a page that was solely created for the purpose of scoring a link, it looks like an actual informational page that is linked to by other referring pages on the internet.

Of course, it's easy to fall into the footprint trap here, too, so make sure you mix it up. Don't build the same number of second tier links to all of your first tier links. Instead, build a few to one page, build just one to another, and don't build any to others.

More Traffic and Higher Rankings

If all goes well, tiered link building will ultimately result in better search engine rankings for your main website.

Better rankings equal more traffic, and more traffic should equal more revenue.

Increased Domain Authority

Tiered link building will also increase your overall domain authority. This will raise the bar for potential competitors to go up against you and strengthen your main website in Google's eyes.

Most websites have a tipping point after which they become authorities in their niches, and after that, they naturally start to grow much faster than before.

The more domain authority you have, the faster you can usually reach this point.

Risks of Tiered Link Building

Penalties

If you build the wrong kind of links or link them to the wrong kind of pages, you may set yourself up for an algorithmic penalty.

A penalty is the last thing that you want because it takes an exponential amount of work to get your site unstuck and moving again.

Significant Investments and Low ROI

Tiered link building can incur significant investments (both money- and time-wise) and bring low ROI, considering that you’re building links to other websites and not your main one.

Even though you will receive an indirect benefit, the more significant benefit goes to the site you're actually linking to.

For many website owners, budgets may be tight, and you only have the bandwidth to target sites that you want to link to your own website, not other websites.

On the flip side, when done right, tiered link building can have an extremely high ROI.

White Hat vs. Black Hat Tiered Link Building Strategies

As we already mentioned, tiered link building can be white, grey, or black hat. Depending on your goals and SEO strategy, you can use either tactic — but we recommend straying away from black hat tactics.

Black Hat

PBNs

PBNs are everyone's favorite black hat link building method, and even though PBNs have purportedly been dead for ten years, many people still successfully use them.

The main risk of PBN links is that they're directly going to your money site, and if Google detects something fishy, you can get hit with a penalty.

However, if you land a guest post on an already-authoritative website, a couple of PBN links to a page there won't hurt them, and may even benefit you.

You need to be very careful here - building PBN links to low-authority sites is almost guaranteed to nuke them!

Spun Content and Web 2.0

Although spun content and Web 2.0 backlinks are a relic of the past in mainstream SEO, there are still certain situations where they can work to boost a site's authority.

Spun content is where you take existing content, put it into spinning software, and get a new article filled with synonyms and paraphrases of the original.

As you can imagine, the resulting articles don't always read well.

But if all you need is just some content to embed a link in, it would do the trick.

Web 2.0 sites like Blogger and Tumblr used to have a lot of authority, but they don't have that much anymore.

Still, they're an excellent way to "pillow" your existing links with other natural-looking links.

White / Grey Hat

In case the black hat methods above are a little too dangerous for you, there are white and grey hat ways to get links.

Guest Posting

The easiest way to get quality links going to your existing backlinks is to do regular guest post outreach or use a guest post outreach service.

In fact, this kind of guest post outreach may be easier, since you're not asking for a link to your own site! Instead, you can pass it off as a regular external link.

You don't even need to do a separate campaign - if your outreach emails are open-ended to start with, you can pick and choose which prospects will get a guest post to your main site and which ones will get a tiered link.

Cross Guest Posting

Cross-guest posting works by building links from a new guest post to an old guest post. For example, let's say you landed a sweet guest post spot on an authoritative website.

You don't want your guest post to link to your money post exclusively, so you'll also throw in some extra links to external pages to make the article more legit.

So while you're adding those external links, why not add them to your existing guest posts?

The only issue with this tactic is that you're creating a closed loop if you keep doing this, and if most of your backlinks also link to your other backlinks, it's creating a footprint.

However, it's safe to do this every once in a while, especially if it's on a very high authority website.

HARO

HARO is commonly used for building links by being cited as a source for a journalist. However, in order to build second-tier links with HARO, you'll have to become a journalist instead of a source.

Now, when you get a source for your next post, you can quote them and gently ask for a link to one of your guest posts.

You can't make this a quid-pro-quo since it may not be fully in line with HARO's guidelines, but gently suggesting it after the fact won't hurt.

Tiered Link Building Tools to Use

If you decide to build tiered links, we recommend using these tools to speed up and optimize the process: 

• Ahrefs or Semrush to identify the right keywords, additional link building opportunities, and other sites’ domain authority (DA) or domain rating (DR) scores
• Blogger outreach tools, like Respona or BuzzStream, to facilitate and automate email outreach (if necessary)
• Specialized link building tools, like Majestic and Linkody, to facilitate link management, analysis, and monitoring

Which Sites Should You Build Tiered Backlinks to?

While it's tempting to shoot from the hip and build tiered links to all of your backlinks, it's much safer to target high-authority websites and eschew low-authority ones.

Less authoritative websites tend to have fewer backlinks in general, and a sudden influx of links can be problematic.

It can easily be seen as an attempt to game the system if your low(er) quality links suddenly get a lot of links pointing to them.

Authoritative websites tend to have a very good mix of high quality backlinks as well as spammier and automated backlinks, so a few links here or there will go unnoticed in the grand scheme of things. Still, they'll undoubtedly boost your backlinks to get that extra link equity.

How to Build Tiered Links Safely

To avoid potential penalties, follow these guidelines for safe tiered link building: 

• Build Tier 1 and Tier 2 links on high-authority sites. Tier 3 links can be built on lower-authority sites. 
• Build Tier 1 and Tier 2 links on highly relevant sites, especially sites that exclusively pertain to your niche. Niche-relevant backlinks have the biggest SEO impact, but are also more trustworthy.
• Avoid patterns. Patterns in your link types and sources could set off alarm bells, and it may not be long before search engines take notice. To avoid penalties, build links on a wide range of sites and use different link building strategies. For example, combine guest posting with digital PR and forum link building.
• Build links gradually. Sudden backlink growth could raise red flags, too. Avoid sudden spikes and monitor your link acquistion using some of the tools we’ve mentioned above.
• Don’t add links from different tiers to the same source. Again, this will help you avoid leaving clear footprints. For example, a press release should only link to your Tier 1 link, not Tier 1 and Tier 2 links.
• Make your links contextually relevant. Make sure they fit the context you place them in and are highly relevant to the readers.

Also, organization is key for tiered link building. You need to stay on top of different layers of backlinks and ensure that each layer is adequately boosted. 

Because of that, we recommend tracking your links in a spreadsheet:

When Should You Build Tiered Links?

In general, you should only build tiered links when: 

• You’re in a highly competitive space which requires building links at scale, but doing so is difficult using other methods, AND/OR
• You have opportunities to do so in a natural way.

Other circumstances may lead to penalties.

Get High-Authority, Natural Links in Under 10 Days

Building links is hard work. And building high-authority links that don’t raise red flags is even harder.

That’s why many business owners and agencies have turned to us to help them do so over the years. If you’re interested in getting high-quality links at scale, check out our link packages. We offer bulk discounts and a guaranteed turnaround of just 10 days. 

For custom packages, contact us directly.