61 SEO Keywords For Financial Advisors In 2024 [+Spreadsheet]

How to Choose The Right Financial Advisor SEO Keywords

Before we get started, note that not all keywords on this list (or in general) will be the right fit for you. 

To determine if they are, consider these top three criteria: keyword and content relevance, search volume, and keyword difficulty.

Ensure Keyword Relevance 

Targeting irrelevant keywords is a waste of your time and money. These two questions will help ensure you target only the relevant ones:

• Are the keywords relevant to your offerings? For example, if you don’t advise people on getting out of student debt, you probably shouldn’t target the keyword “student loan financial advisor.”
• Are the keywords relevant to your audience? For example, if you only work with businesses, “student loan financial advisor” would again be irrelevant.

Long-tail keywords are generally more relevant because they’re longer and more specific. 

As an example, consider the differences between these two keywords:

• “financial advisor”
• “when to get a financial advisor”

The second keyword is long-tail and provides helpful context around what the user is looking for. This context can help you determine its relevance. 

On the other hand, the keyword “financial advisor” provides little context and is much broader. It is potentially searched for by people who are not looking for financial advisor services and, thus, wouldn’t be your target audience.

Ensure Content Relevance 

Another thing to consider is content relevance. Besides choosing relevant keywords to target, you should also create content that is relevant to those keywords.

To do so, consider the intent behind a user looking up a keyword.

For example, “how to find a good financial advisor” has an informative intent, as it implies the user wants for more information rather than immediately buy services.

That’s why creating a blog post that targets this keyword is a good idea; creating a commercial page, on the other hand, is probably not.

Consider Monthly Search Volumes (MSVs)

The second thing to consider is how many users actually search for your keyword. 

It doesn’t make sense to create content around keywords no one searches for. 

So, to determine if a keyword is worth it, you’ll need SEO tools such as: 

• Google Keyword Planner (free; very limited data)
• Semrush (paid)
• Ahrefs (paid) 

Enter the keyword you want to analyze and look at a metric usually called “search volume” (SV) or “monthly search volume” (MSV). 

Here’s what that looks like in Ahrefs:

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The higher the search volume, the more traffic you can get on your website.

However, higher search volume usually comes with higher keyword difficulty.

Consider Keyword Difficulty (KD)

Keyword difficulty (KD) indicates how difficult it is to rank for particular SEO keywords for financial advisors. 

Keywords with high KD are difficult to rank for because the competition is strong.

Different SEO tools measure KD based on different metrics. However, backlinks are probably the most commonly used factor. 

So, in other words: 

The higher a keyword’s difficulty, the more backlinks you’ll need to rank for it.

If you don’t have enough backlinks to your site, target keywords with lower difficulty and/or work on building new backlinks. You can outsource link building to agencies like ours.

37 Top Keywords for Financial Advisor SEO - Higher KD

Here are 37 keywords for financial advisors with high keyword difficulty: 

1. financial advisor
2. financial advisor near me
3. fiduciary financial advisor
4. what does a financial advisor do
5. what is a financial advisor
6. how much does a financial advisor cost
7. how to find a financial advisor
8. personal financial advisor
9. online financial advisor
10. financial advisor fees
11. find a financial advisor
12. best financial advisor
13. fee only financial advisor
14. do i need a financial advisor
15. certified financial advisor
16. fee based financial advisor
17. financial advisor definition
18. how to choose a financial advisor
19. financial advisor certification
20. financial advisor companies
21. top financial advisor firms
22. robo financial advisor
23. financial investment advisor
24. how much is a financial advisor per hour
25. financial advisor services
26. how to find a good financial advisor
27. how to pick a financial advisor
28. best fiduciary financial advisor
29. should i get a financial advisor
30. questions to ask your financial advisor
31. best financial advisor companies
32. average financial advisor fee
33. how to get a financial advisor
34. famous financial advisor
35. when to get a financial advisor
36. what to look for in a financial advisor
37. choosing a financial advisor

Ranking for these keywords will be difficult without backlinks. If you want to rank, purchase backlinks first or build them as you publish new content.

24 Top Keywords for Financial Advisor SEO - Lower KD

Below, we’ve extracted an additional 24 keywords with a slightly lower keyword difficulty: 

38. free financial advisor
39. financial advisor cost
40. independent financial advisor
41. how much is a financial advisor
42. retirement financial advisor
43. questions to ask a financial advisor
44. fiduciary financial advisor near me
45. financial planner vs advisor
46. financial advisor vs financial planner
47. worst financial advisor companies
48. is a financial advisor worth it
49. small business financial advisor
50. what is a fiduciary financial advisor
51. fiduciary vs financial advisor
52. business financial advisor
53. financial advisor for debt
54. financial advisor for low income
55. student loan financial advisor
56. questions to ask financial advisor in first meeting
57. wealth manager vs financial advisor
58. divorce financial advisor
59. how does a financial advisor get paid
60. financial advisor vs accountant
61. financial advisor for young adults

Ranking for these keywords will be easier than ranking for the keywords listed above.

Want to have all of these keywords in one place + easily track your progress? You can use the spreadsheet we created for you. Access it here and make a copy for free.

Insights On Financial Advisor SEO Keywords 

Based on the above SEO keywords for financial advisors, we can conclude that users: 

• Search for specialized financial advisors (“student loan financial advisor,” “divorce financial advisor,” “business financial advisor”);
• Are highly interested in the cost of financial advisors (“how much is a financial advisor per hour,” “financial advisor cost”);
• Aren’t sure how financial advisor services differ from similar services (“financial advisor vs financial planner,” “financial advisor vs accountant”);
• Have a lot of basic questions about the services (“how does a financial advisor get paid,” “questions to ask your financial advisor,” “when to get a financial advisor”).

You can get more insights about your target audience by researching your competitors’ content on these keywords.

How to Leverage Keywords for Financial Advisors

By now, you hopefully have a list of financial advisor SEO keywords you want to target. But how do you actually rank for them? 

Here’s a quick step-by-step guide:

1. Optimize Your New Content

The best way to rank for new keywords is to create new content that targets them. Here a few content optimization tips to get you started:

• Add your main target keyword to your H1 heading. 
• Add variations of your target KW to other headings. 
• Use the main target keyword in the first and last ~100 words of your content.
• Use the KW in your URL. 
• Add images to your content and write descriptive alt text (that preferably contains your KWs as well).

To further improve your results, consider hiring a professional content writer.

2. Create Smart Anchor Phrases

Building backlinks to your new content will help it rank faster and higher. 

As you do so, make sure that the anchor phrases of your backlinks contain your main KW or its variation. 

For example, we used “image SEO” as an anchor phrase for a link to a page specifically on image SEO:

This makes the anchor phrase highly relevant to the page we’re linking to.

3. Optimize Your Old Content

If you already published content on your website without previously optimizing it for specific keywords, now’s the time to do it.

Check out the tips we gave in point #1 on this list to boost your optimization efforts.

4. Analyze Competitors

SEO tools (like Ahrefs, Semrush, or Moz Pro) can help you identify the keywords your competitors are currently ranking for, allowing you to write content that outranks them.

5. Find Relevant Link Building Opportunities

You can also use the tools we mentioned above to check your competitors’ backlinks and anchor phrases.

Sites that link to your competitors have already shown interest in your niche — so they will likely want to link to you, too. 

Many of these sites will likely also be relevant to your niche, so getting links from them will lead to faster results and more authority in the financial space.

With that in mind, consider reaching out to them and asking for a backlink. 

Other link building opportunities can include:

• Unlinked brand mentions
• Unlinked image credits
• Listings in financial advisor directories, etc.

6. Track Your Rankings and Traffic

Finally, don’t forget to measure the results you get from investing in SEO keywords. 

Track if your rankings and traffic improve by using tools such as Google Search Console, Google Analytics, or Bing Webmaster Tools.

Tools like Ahrefs and Semrush can also estimate your positions and traffic, but they’re slightly less reliable than native tools.

Need Help With Off-Page SEO? Let’s Talk.

No matter how good your content is, you’ll likely need backlinks to rank. We can help you build them.

You can order high-quality backlinks immediately from our site or contact us for more information. We offer lifetime guarantees on all our backlinks and can build them on authority sites, like Yahoo Finance, Forbes, and CryptoGazette.

FAQs

How do I prioritize SEO keywords?

You should prioritize SEO keywords by relevancy, attainability, and how much they’ll pay off. That means taking into account (1) user intent, (2) keyword difficulty, and (3) search volume. 

If your goal is to sell your financial advisor services, start by choosing keywords with high commercial intent and an adequate search volume. Additionally, if your site doesn’t have a strong backlink profile, consider using keywords with lower difficulty. 

On the other hand, if your goal is to increase brand awareness or just get more traffic on your site, you may want to target keywords that are more informative. 

What are seed keywords for SEO?

Seed keywords are the keywords you use as your starting point for finding relevant keyword suggestions. For example, using “financial advisor” as your seed keyword can help you find related keyphrases, such as “what is a financial advisor.”

How do I find competitors’ SEO keywords?

To find competitors’ SEO keywords, you’ll need SEO tools like Semrush, Ahrefs, or Moz Pro. You’ll usually just need to enter your competitors’ URLs and the tools will automatically find the keywords they rank for. 

Alternatively, you can also try analyzing which keywords your competitors are targeting manually by looking at their sites. For example, you could check which keywords they’ve added to their URLs: 

If they’re doing SEO for financial advisors right, they’ll have their target keywords there. Note, however, that this doesn’t mean they’re actually ranking for these keywords.