How To Get Featured On Yahoo Finance [Step-By-Step Guide]

3 Ways to Get Featured on Yahoo Finance

You can get featured on Yahoo Finance in three essential ways—by submitting an article, a press release, or your business information.

Submitting business details is a good idea if you just want to get your business listed. However, if your goal is to gain media exposure, build credibility, or attract more customers, articles and press releases usually work better.

In either case, it's important you know how Yahoo Finance works before you make submissions.

The site both produces new, original content and aggregates existing content from providers like other news sites, PR sites, and financial data platforms. In many cases, you're better off pitching to these intermediaries than Yahoo Finance directly.

The instructions below will show how you can do both.

1. Submitting a Business Listing

To get a business listing on Yahoo Finance, you should submit your information to one of the two providers they use to collect data, Capital IQ or Morningstar. You can contact them directly via email and provide your business details.

• Capital IQ - clientsupport@capitaliq.com
• Morningstar - dataquestions@morningstar.com

2. Submitting a Press Release

A press release is an official statement or an announcement an organization issues to the news media. As an example, consider this press release published on Yahoo Finance:

This press release discusses expansion to new markets—a topic relevant to a publication covering financial news.

Another press release published on Yahoo Finance announces the opening of a new café:

You probably get the gist: your press release needs to be newsworthy + relevant to the publication to get published. With that in mind, here’s what you could report on in your press release:

• Expanding to international markets
• Opening a new business or subsidiaries
• Launching a new product or service
• Hosting an event, contest, or giveaway
• Donating to charity

Though there's no guarantee your press release will actually get published, submitting one is definitely worth a shot. To do that, you should distribute it via so-called newswire sites, platforms that distribute press releases to media outlets, journalists, and online publishers.

Yahoo Finance works with the following newswire sites:

• Newsfile
• PR Newswire
• ACCESSWIRE
• Business Wire
• GlobeNewswire
• NewMediaWire

3. Writing an Article

If you don’t have anything newsworthy to share about your company at the moment, consider doing an article instead. Articles let you cover more general financial topics, like saving money in 2025 or making money with ChatGPT. Just ensure the readers are actually interested in your story before pitching it.

In 2011, Yahoo News was accepting the following types or categories of articles:

To get your creative juices flowing, here are three stories written in the same categories and published on Yahoo Finance:

• Expert interviews: Inflation in sports media ‘is going to continue,’ analyst says
• Commentary and opinion: Don’t worry about a beefier IRS, unless you’re a tax cheat
• Stories about your city or state: Phoenix, Dallas, Atlanta see rent increases top 10% in July

Keep in mind that you need to pitch original content. Yahoo Finance won’t publish your story if you’ve already published it on other websites.

(Note that there are some exceptions to this rule. More on content sydication in a minute.)

Also, remember that your content needs to be objective, fact-checked, and supported by data or expert quotes. In most cases, you should avoid writing in the first person, sharing personal opinions (unless you are giving commentary and opinion), and using overly conversational language.

How to Submit Your Article to Yahoo Finance

If you decide to write an article, there are three ways to get it published on Yahoo Finance. You can either:

• pitch it directly to the outlet
• use a content syndication platform that partners with the outlet
• write for a brand or a website whose content Yahoo Finance syndicates

For example, Yahoo Finance frequently syndicates content from websites like Reuters and USA Today:

Here is a more comprehensive list of sites that Yahoo often “consults:”

• MarketWatch
• Fortune
• Bloomberg
• Investor’s Business Daily
• Benzinga
• American City Business Journals
• Barron’s
• The Wall Street Journal
• TheStreet
• TipRanks

However, no matter if you're using another outlet or going directly to Yahoo Finance, you'll need to pitch your story. Doing so is an art on its own, and just as important as writing a good article. Follow these instructions to maximize your chances of success:

Pitching Your Story

No matter which outlet you're interested in being featured on, you can always pitch your story in three ways: by pitching it directly to the staff, pitching it to contributors, or using an intermediary like a link building agency.

a) Pitching Your Story to the Staff

Unfortunately, the Yahoo News website doesn’t offer any info on where to send pitches. But you can try sending it to Yahoo’s social media profiles — like their Twitter account:

Alternatively, you can try messaging someone from the staff directly via social media:

If that fails, you can still try sending your pitch to corrections@yahoonews.com — the only publicly available email connected with the publication. Or you can try method #2.

b) Connect With Yahoo Finance Contributors

Existing contributors on Yahoo News and Yahoo Finance can recommend you or even forward your story to the editors. You will need to connect with them first, then work on building relationships, and finally pitch your story.

Follow these steps:

• Browse through the Yahoo News or Yahoo Finance website.
• Click on articles that seem relevant to your niche.
• Read the articles and decide if you want to contact the authors.

You can find the authors’ names right below the headlines:

Click on the names to find more info about the authors, including links to their social media profiles:

Pro tip: Ideally, you want to find contributors with recently published articles. This is a good indicator that they're still working with the outlet.

From there, you can contact contributors who seem like a good fit. See if they’d be willing to introduce you to the editors, but do build relationships first. For example, you can comment on some of the stories they've previously published, or even share them on your social media platforms.

Of course, don’t expect contributors to offer an introduction with no insight into who you are and how you write. Be ready to showcase your past articles or offer your credentials.

c) Hire PR or Link Building Agencies

If all else fails, you can always hire PR or link building agencies to help you get on Yahoo Finance or other popular outlets. Such agencies typically have experience in news publishing and invaluable insider connections.

Some agencies (like ours!) won’t even charge you for their services unless they get you the placements you want. That means you can hire them with zero risk.

On top of that, agencies can handle the entire process for you, from content writing to outreach. That way, you don’t have to bother writing a press release or an article or even contacting the editors. Everything will be taken care of for you.

Interested in working with our agency? Contact us today.

Want Our Agency To Help You Get Featured In Yahoo Finance?

Our agency will get your article published in Yahoo Finance, Yahoo News, or another publication you choose — or you don’t pay us a single cent. Find out how you can work with us by scheduling a free consultation today.

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